Tag Archives: green

Red Carpet Green Dress Brings Sustainable Fashion to the Academy Awards

Red Carpet Green Dress' winning design, worn by actress Naomi Harris to the 85th Academy Awards

Every dress that hit the red carpet for last night’s Academy Awards was special, but the dress worn by actress and recent Skyfall Bond Girl Naomie Harris was a little different.  That’s because she represented the Red Carpet Green Dress initiative, a design contest started by Director James Cameron’s wife Suzy Amis Cameron, in which Harris wore the winning design made of completely sustainable materials.

Red Carpet Green Dress was started with the idea of bringing change to the way people in the fashion industry design. Fashion can be used to create sustainability through the way we design, what we make, what we throw away and how we reuse things. In partnership with the Cradle to Cradle Product Innovation Institute, Red Carpet Green Dress works to bring attention to the beauty and practicality of sustainable design, more people will consider sustainable alternatives and practices in their own lives.

This year, the contest winner is Michael Badger, a Ghanian-born fashion student at Savannah College of Art & Design (whose students also inspired our Natural Palette collection). Part of Badger’s prize was getting mentored by famous fashion designer Vivienne Westwood in creating the dress.

The gown, made from certified organic silk Crepe De Chine and using recycled zippers, was hand-embroidered by the Royal School of Needlework with vintage glass beads and chocolate candy wrappers. The color was achieved through a dying process using goldenrod and chamomile, the byproducts of which, containing no chemical pollutants, went straight to the compost heap. Badger said his design was inspired by volcanoes and the appearance of flowing lava.

Winning designer Michael Badger creates the piece with help from designer Vivienne Westood

Images: InStyle.com

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New Green Guides Help Ensure Reliable Environmental Claims

The rapidly growing number of “green” products now available should mean that making environmentally responsible choices is easier than ever. But when it comes to the way manufacturers market their eco-friendly products, how do you know what to believe?

That’s one question the Federal Trade Commission (FTC) is helping answer with their newly revised FTC Green Guides. The revised Green Guide is designed to help protect consumers by helping ensure the claims marketers make about the environmental attributes of their products are truthful and not deceptive or misleading.

In addition to providing guidelines for making general claims about a product’s environmental benefits, the FTC Green Guides also provide specific guidance for commonly referenced environmental attributes, including:

  • Carbon offsets
  • Environmental certifications and seals of approval
  • Compostability
  • Degradability
  • Non-toxic materials
  • Recycled content
  • Recyclability
  • Renewable energy use
  • Renewable materials use
  • Dematerialization

Familiarizing yourself with the revised Green Guides can help you recognize qualified, substantive environmental claims — and make smart, environmentally responsible choices in the process.

Visit their website for more information and an easy-to-use summary of the FTC Green Guides.

1. Eco Solution Q contains 45% recycled content, utilizing an average of 40 million pounds of recycled content annually 2. EcoWorx tile is 100% recyclable and PVC-free. 3. Our carpet contributes to LEED certification, one way is through the use of recycled content. 4. Shaw Contract Group is certified by many national eco-labels.

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Meryl Streep and Her Cradle to Cradle Inspiration

British Prime Minister, iconic chef, nun, magazine editor, therapist. Meryl Streep has played many roles in her acting career, but in her spare time, she is adding environmental activist to her list. As the special guest at the Cradle to Cradle Product Innovation Institute Gala during Greenbuild earlier this month, she shared how friend and Cradle to Cradle Product Innovation Institute founder Bill McDonough inspires her to be more environmentally conscience. She talked with Fresh Dialogues about how she stays ‘green’:

The 2012 Cradle to Cradle Product Innovation Institute Gala with Bill McDonough, Susan Sarandon and Meryl Streep

Why should we care for the environment?
“We’re all part of the ecosystem. We’re all connected. You can’t go around in a bubble…”

On why Bill McDonough inspires her:
“Unlike so many environmental messages which are negative: “don’t this…don’t that!” Bill approaches things in a positive, restorative, beneficial way…with a focus on abundance. His mantra is a beautiful thing: “Designing a safe, healthy and delightful world for the love of all children, for all species, for all time. He’s a fervent optimist. His cup is never half empty or even half full. It’s always full of water and air. We were both profoundly affected by similar things: Silent Spring (the book by Rachel Carson) and concern for the impact of toxins on children. He’s the consummate multi-tasker. He leaves me breathless.”

On the roots of her environmental consciousness:
“It all goes back to being a mother. That’s the most invested relationship. You pay attention, perhaps for the first time. What is going in your child’s mouth? What’s her environment like? What will the future be?”

On how playing acclaimed chef, Julia Child influenced her green journey:
“We need to think about the provenance of our food. Where does it come from? Is it produced locally and with concern for the environment?”

Yves Behar of Fuseproject, Meryl Streep and Paul Murray, vice president of sustainability at Shaw Industries. Photo: Drew Altizer Photography, Claudine Gossett For Drew Altize / SF

During her Gala speech, Streep also praised the work being done by Brad Pitt, William McDonough and Tom Darden through the Make it Right Foundation in New Orleans (an organization of which Shaw is a strong supporter of).

Streep also shows her support to the environment by helping raise awareness of toxins in food and the environment in her work with the Children’s Health Environmental Coalition.

Image: Susan Sarandon Twitter

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Visit Shaw Contract Group at Greenbuild

Greenbuild International Conference and Expo kicks off tomorrow in San Francisco, CA. As the world’s largest conference and expo dedicated to green building, Greenbuild features three days of inspiring speakers, invaluable networking opportunities, industry showcases, LEED workshops and tours of San Francisco’s green buildings.

Visit Shaw Contract at our booth – 1601S – to learn more about our sustainable innovations and environmental leadership. Additionally, every visitor to our booth will have an opportunity to select an organization to which Shaw Contract Group will donate $1 on their behalf. The organizations benefiting are DIFFA, Public Architecture’s 1% program or MASS Design.

The theme of our booth is: Design is Good Energy. Every moment of every day we have a choice. We chose to be positive. To be mindful of people and the planet. To be design leaders and groundbreakers. And you know what that creates? Good energy. So let’s share share this message with the world. Create your own good energy board on Pinterest. If we repin your post, we’ll send you a token of good energy. Be sure to use #designisgoodenergy on ALL of your pins, so we know how to find you! Visit our Design is Good Energy board.

Visit our website to learn more about how our designs create good energy and stop by our booth, 1601S, on Wednesday and Thursday.

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Chinese Environmental Campaign Produces Green Art

Jody Xiong of DDB China collaborated with the China Environmental Protection Foundation to create an outdoor campaign that gives a visual reminder of the environmental benefits of walking versus driving. Huge white canvases with a painted bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed, their shoe soles were imprinted with a small amount of green paint, which left behind a trail of leaf-like footprints. DDB estimated that nearly 3,920,000 people passed through the installations and the final posters were hung has billboards in several urban locations.

Photos: Colossal

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