As the winners of the 2014 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 40 winning projects and the individuals who perform them. These are their stories.
Veronica Emig, Project Manager, and Jennifer Peters, Director, spoke to us about the importance of flexibility, how to gauge a successful space, and to always keep ‘simplicity’ in the back of your mind.
Describe this project in one word.
How does this project demonstrate the power of design to impact users in a space?
Seeing employees utilize and benefit from planning strategies which promote communal gathering and collaboration underscores the importance of flexibility and “the impromptu” in today’s workplace. We have had direct feedback from all levels of staff at IdeaPaint that the space has an overall energy, a buzz that unites the entire office as one connected workforce. This vitality stems not only from planning practices but finish selection and finish placement as well. Using the standard kit of parts such as drywall and carpet allows for a truly customized interpretation of the client’s vision for the workspace.
Design is a process. Explain your journey.
Our journey starts with listening and communicating with our client. By work closely as a team, we define an overall project mission- and this helps lay the groundwork for all future design decisions. Design is all about thoughtful decisions on all aspects of a project- from initial concept all the way through to the finishing touches, We don’t gauge a project’s success against a certain design agenda or image, but rather by its ability to meet the clients functional and aesthetic goals, and how well is resonates with their identity, brand and culture.
What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow?
Don’t reject the power of simplicity. Too often the design waters get muddy, and it’s easy to lose track of the powerful impact that one wall, one finish or one table can have on the larger workplace experience.