Category Archives: Hospitality

Stars Design | Post Plaza – 2016 Design Is…Award Global Winner


Shaw Contract conducted interviews with all firms of all Market Award winning projects from the 2016 Design Is…Award program. As part of this process, we always like to share a portion of the response on our blog for readers to learn about the winning projects. These are their stories.

Describe this project in one word.

Worldclass. (according to the comments from guests)

How does this project demonstrate design impact?

The design plays a major role in the total concept to please and surprise the guests.

Each project is a process. Explain your journey with this space.

In a small province town, we had to turn an old post office building – founded in 1904 – into an inspiring boutique hotel. The idea was to stimulate the guest so that they spend their time not in the hotel room, but in the grand café. We made small rooms, which are very intimate with the TV in the wardrobe. Within the big space of the grand café we created smaller “rooms” by using warm dividers like big curtains and the central bar. The result is an entertaining central space where guests can find a favorite place to do whatever they choose, at any moment of the day. Having breakfast, drinking a coffee, reading a newspaper, dancing, working, having an informal meeting, reading a book, having a laugh and a cold beer. It’s all possible in the same space.

Tell us about any challenges or lessons learned from working on this project.

Dare to create an inspiring, outstanding project instead of taking the secured direction – it will pay off.

On trends: Is there anything in particular with this project that is reflective of current culture/society?

This project incorporates a mix of styles and eclectic designs; old and new elements, raw and luxury, hard and soft.

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Paradigm Design Group | Portland Downtown Marriott – 2016 Design Is…Award Market Winner


Shaw Contract conducted interviews with all firms of all Market Award winning projects from the 2016 Design Is…Award program. As part of this process, we always like to share a portion of the response on our blog for readers to learn about the winning projects. These are their stories.

Describe this project in one word.

Captivating.

How does this project demonstrate design impact?

Embracing the energetic, hip spirit of the city and the natural elements around us, vibrant greens, bold navy and soft gray hues create the backdrop of the design while an artful tribute to the city’s passion for biking is uniquely incorporated into the artistic elements in the room. A bike wheel visually merges with the organic shape of a tree slice at the headboard mural, creating a one of a kind piece of art. Tire imprints were featured in the carpet pattern and additional nods towards the biking industry are playfully incorporated in other unique ways throughout the space.

Each project is a process. Explain your journey with this space.

Every journey has a story. This is what sets the tone for that distinctive approach to our designs. The story unfolds to help explain the overall look and feel of the space and what regional or local characteristics will be highlighted in the design. Unique room layouts established the need for the built in casegood package that now provides structure to the unwieldy configurations, and helps the overall effect feel like the architecture we were originally challenged with as an asset instead of a hindrance.

Tell us about any challenges or lessons learned from working on this project.

The property featured a challenging architectural footprint that created a set of perplexing guest room layouts. Given the modular nature of the custom casegoods and detailed mural design, almost all 500 rooms had to be individually studied to ensure that the pieces would fit correctly in each room type.

On trends: Is there anything in particular with this project that is reflective of current culture/society?

Travelers today want to experience a unique, boutique look that captures the feel of the region. Every detail in this design is thoughtfully pulled together and incorporated to capture the look and feel of Portland today, while still offering the conveniences and amenities a guest expects.

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Noble Materials Grabs the Gold at BDNY

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Shaw Hospitality Group designers Maria Scott and Omoleye Adeyemi pose in front of the award winning collection they created.

Noble Materials, Shaw Hospitality Group’s newest running line custom carpet collection, was a showstopper at BDNY 2015 claiming first place in the flooring category of the product competition.

BDNY (Boutique Design New York) is the preeminent trade show for the hospitality & leisure design industry organized each year by Boutique Design Magazine. With an emphasis on aesthetics and function, BDNY creates a two day forum for design teams and manufacturers to connect and ultimately define what’s next in the hospitality design space. Over 600 carefully curated booths cover roughly 80,000 net sq. feet and feature a panoply of products to peruse including furnishings, lighting, fabrics, wall coverings, bath and spa, and flooring. It’s generally held concurrently with HX: The Hotel Experience (formerly IHMRS) at the Jacob K. Javits Center in Manhattan.

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Shaw Hospitality Group designers studied the charts and diagrams ancient alchemists meticulously plotted in the search to transform base metals into noble metals, such as gold, silver and copper to inspire the overall look and feel of the collection. Layered in luxury, modern marquetry is interpreted via pattern and data-inspired inlays for an exquisite flooring statement. Displayed in tones of deep grays and navy with a gold metallic accent, the tufted carpet collection gives designers endless options in more than 280 colors. With multiple field, broadloom, rug and corridor patterns, plus a collection of 24 inch x 24 inch carpet tiles, the collection color palette and pattern scale can be changed to create custom looks for any space. Noble Materials is a design catalyst that translates to various manufacturing technologies. Per the Shaw Contract Group standard, the broadloom and tile products in this collection are Cradle to Cradle — Bronze Certified and are fully assessed for human and material health. Made with Shaw’s patented EcoSolution Q nylon & EcoWorx Tile, these products are recyclable, contribute to LEED & are backed by a full environmental guarantee. You can actually see one of the custom designs come to life, via pigment swirled in water, by viewing the Noble Materials Collection video.

Next up on Shaw Hospitality Group’s road tour is the two-day Sleep Event starting Nov. 24th in London at the Business Design Centre. Considered to be Europe’s foremost hospitality design event, we are all confident that Noble Materials and Cell Theory will keep the momentum going and bring home some hardware from across the pond. Make sure to visit the Shaw Hospitality Group site for our updated event calendar and all things Noble Materials.

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Cell Theory is Design Multiplied for a Global Audience

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Shaw Hospitality Goes Global with Cell Theory

Shaw Hospitality Group launched their first ever global broadloom carpet collection with a burst of energy (courtesy of the tasty Shaw-spresso above!) and fresh perspective at Equipotel 2015 in Sao Paulo this week! Equipotel has been the mecca for the hospitality, food and services industry in Latin America for over 53 years. It is among the world’s five biggest events in the industry and a must for any brand looking to distinguish itself on an international stage.

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The Inspiration Behind Cell Theory

A theory in biology that includes one or both of the statements that the cell is the fundamental structural and functional unit of living matter and that the organism is composed of autonomous cells with its properties being the sum of those of its cells. – Webster’s Dictionary

Formal definitions aside, elegant design is structured at an elemental level and multiplied out. Cells are the building blocks of life and are the foundation of Cell Theory.

Cell Theory is the product of another creative collaboration between David Rockwell, founder of the legendary architecture firm Rockwell Group. Evolving along the same organic lines of flight that inspired Natural Curiosities, Cell Theory provides an ethereal view of the microscopic that expands out at a macro level.

We started to think about a collection that would capture some of the elegance you see in plant life. We wanted to create a beautiful, organic yet abstract palette that other designers could breathe life into. – David Rockwell

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Growing Global

Cell Theory will continue its coming out party by visiting the Best Western, IHG and Motel 6 conferences at the end of September and turn heads across the pond at Europe’s foremost hospitality design event, Sleep. Elegant design transcends all artificial boundaries and Cell Theory is an extrapolation of fundamental beauty that inspires. Expect more innovative design in the hospitality space as Shaw Hospitality Group continues to accelerate forward as a global brand built around innovative hospitality flooring design that accentuates any space.

Cell Theory Inspiration Video 

Cell Theory Collection Page

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Element Restaurant and Lounge a 2015 Design Is…Award Market Winner

Shaw Contract Group conducted interviews with all firms representing Market-Award winning projects from the 2015 Design Is…Award program. As part of this process, we share a portion of the response on our blog for readers to learn more about the winning projects.  These are their stories.

Here, Cara McKedy addresses the design process for Element Restaurant and Lounge in St Louis, MO.

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Describe this project in one word.

Adaptive.

How does this project demonstrate how design can impact users in a space?

We believe that the positive reviews this restaurant has received are partially due to the unique atmosphere. We worked in conjunction with the entire restaurant team on this project to support their vision, and it turned out to be a really great showpiece of both design and food. This proves that the atmosphere of a restaurant can be just as impactful to visitors as the food on their plates.

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Design is a process. Explain your journey.

We had a fixed timeline on this project, so we worked from the beginning with a team consisting of Remiger Design as the architects and designers, the owner’s rep, the chef of the restaurant, the general contractor and the food service consultant. This allowed us to include feedback from every party in the design and create a space that met everyone’s needs. The owner wanted to include enough seating to remain profitable, the chef helped our team understand the type of preparation space he needed, and the general contractor worked with us to ensure schedule and budget adherence throughout the process.

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What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow?

Creating a well thought-out, functional design is much easier when you have the input of both the contractor and the end user of the space. Our advice to future designers would be to incorporate as much feedback as possible from the end user while working with the contractor to keep the schedule and budget in check. This will help create spaces that meet the needs of the client and don’t exceed budget or timeline limitations.

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