As part of a survey conducted by Interior Design, Todd Bracher is one of four recent alumni interviewed about the industry outlook for designers graduating in 2013 . A graduate of Pratt Institute, Todd Bracher, principal of Todd Bracher Studio LLC and Shaw Contract Group collaborator on our collection The Music Project, is one of 40 alumni and faculty members profiled in a feature in the school’s Prattfolio magazine titled “40 Under 40.” Bracher was also recently featured in a solo show, “The Essence of Things,” in Sao Paulo, Brazil. Read more about Todd’s outlook for the future and how design has changed since the start of his career:
Interior Design: How has the design field changed for grads since you began your career?
Todd Bracher: Even just 16 years or so ago when I graduated, design was still a sort of undiscovered industry. Design was not seen in the U.S. as a driver for business, so the training of a designer was much more about problem solving and less about how we can impact business via marketing and innovation. At the same time, I do feel the burden is heavier on a young designer today. They need to know more as the expectations are more than when I was a recent grad. One thing is for sure: Great design, intellect and logic are still the highest priorities.
ID: How do you think “design” is viewed in popular culture today; is it more significant in daily life than it was 10 or 20 years ago? If so, how?
TB: Design has grown considerably more important in today’s popular culture. For certain the success of Apple’s iPhone has opened the door for consumers to what high-level design can be and given them the desire for such quality in other aspects of life.
ID: What is the one thing you know now that you wish you’d known when you were starting your career?
TB: Understand that design is a business. You are there to help lead businesses and to guide them down new avenues to success. It is not easy, but if you are smart enough and work hard enough you can achieve amazing things. You are also only as good as your collaborator, so pick strong ones that believe in you as you do them.
Read more from Todd’s interview with Interior Design here.