Shaw Contract conducted interviews with all firms of all Market Award winning projects from the 2016 Design Is…Award program. As part of this process, we always like to share a portion of the response on our blog for readers to learn about the winning projects. These are their stories.
Describe this project in one word.
How does this project demonstrate design impact?
Berman Commons is a multi-layered project with inviting spaces that have insightful vignettes that encourage the human scale of daily living. The conceptual design idea was to create a
space where shared moments become the driver for the layout of the design. The design impact is geared towards an elegant, refined approach which speaks directly to the residents.
Each project is a process. Explain your journey with this space.
The journey is defined by the people who played an intricate part in the creation of the community. Our client, Harley Tabak, CEO of the William Breman Jewish Home and Berman
Commons, brought a unique team together with amazing volunteers including Joe Rubin, Bob London, and David Weiss. The talent and ingenuity was impeccable, and will always be the
reason behind this project’s success. The process involved multiple disciplines at THW Design including but not limited to the architects, land planners, and the interior design team.
Tell us about any challenges or lessons learned from working on this project.
We take great pride in the larger challenge of solving the design approach of making a commercial scale project feel like a residence. It was important to us and to the
owner that it feel like home. One of the ongoing challenges in our projects is to connect the spaces with corridors that don’t feel overwhelming and long, by giving them breaks in the
ceilings as well as the carpet design which bring a much smaller scale to life. This is definitely evident in Berman Commons AL and MC corridors.
On trends: Is there anything in particular with this project that is reflective of current culture/society?
While there may be some trends at hand within the design, it still has the classic flavor of multi-generational groups. Senior living spaces are meant to keep the elderly engaged with their friends, family and community. Design is a good way to reinforce this healthier way of living. The carpet design and lighting have an edge that also gives the project a grounding of trends and classic design combined.