Tag Archives: Todd Bracher

Shaw Contract Group Designers Pick Their NeoCon Favorites

Because NeoCon is the largest interiors expo in North America, companies come from all over to share their products with the rest of the design community. While the Shaw Contract Group design team shares their designs, they are also inspired and appreciative of the other designs seen at NeoCon. Here are some of our team’s favorite things:

John Crews_Bernhardt chair

Mitt Chair
“The Best of NeoCon-winning lightweight chairs have hidden castors that makes them easy to move and come in a great color line. The ageless design allows it to be applicable to all market segments.” – John Crews, Designer for Corporate market

Ashley Ginn_Haworth (2)

The Openest Collection by Studio Urquiola
“The Openest Collection by Studio Urquiola won Gold and Best of Competition. The collaborative collections have integrated power and data storage features.  Really love the modular collaborative seating.” – Ashley Ginn, Design Manager for Healthcare and Education markets

HBF and Todd Bracher 2

The Triscape Collection by Todd Bracher
“The collection is very flexible and can be used in almost any setting.” – Maria Scott, Design Manager of Shaw Hospitality Group

Ashley Olson_Maharam rug

Cork & Felt rug by Hella Jongerius 
“This rug mixes the warmth and color of new wool felt with the properties of cork. The colored lines of the felt are arranged alongside the cork, resulting in an interesting rhythm of textural stripes.” – Ashley Olson, Designer for Corporate market

Brandy Sutherland_Geiger chair

Crosshatch chair
“I love the cross-hatch chair from Geiger. Designed with parachute cords that are integrated into the chair’s frame, it brings the comforts of home into the modern office.” – Brandy Sutherland, Designer for Healthcare market

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Todd Bracher Explains His Design Philosophy at NeoCon

As the NeoCon 2014 keynote speaker, Todd Bracher explained reduction as being central to his design philosophy. “How can we take away everything except for what we need? Singularity is the way we communicate truth.”

Drawing on examples from martial arts, chess and soccer, Bracher explained how irreducible complexity reveals truthful solutions – an absolute result informed by the context.

His beautifully simple creations reflect his philosophy and design process. A lamp inspired by the phases of the moon. A vase inspired by the sensuality and beauty of the neck. A chandelier that takes cues from a butterfly, just gravity creating the shape.

Shaw Contract a Group collaborated with Bracher in 2011 to design a carpet tile that answers the question: What does music look like? Hear Bracher explain The Music Project during his keynote presentation.

Todd Bracher Keynote Speech at NeoCon 2014 from Shaw Contract Group on Vimeo.

With equal parts humility and humor, Bracher shared further examples
of his work:

On the Tod table, designed to live next to other furniture and complement it like a beauty mark does on the face, Bracher said, “Cindy Crawford, she is ok, but it’s her beauty mark makes her special.”


The Fulfillment Clock, a timepiece to be worn around the neck resting over the heart, features a transparent face which allows users to read the clock from either side. “You can watch time – winding down or winding up, depending on if you glass is half empty or half full.”

Fulfillment Clock TB

A cork jacket made for the Wallpaper Handmade Collaboration offered Bracher the opportunity to work with a fascinating new material that he described as unlike wood or fabric and with a life of its own. “The goal was to create upholstery for the body. And is incredibly hot to wear.”

Cork jacket TB

When asked to design a Munny, a child’s vinyl robot for a New York Based event, Bracher tied it to the back of a bicycle and rode with it dragging along the ground across Manhattan. “Let NYC make the design.”

Munny NYC TB

Two of Bracher’s designs (shown above) won 2014 Best of NeoCon awards which were announced at the same time as his keynote presentations: Gold for his work with 3M on VESSEL by 3M + Todd Bracher and Gold for his collaboration with HBF on The Triscape Collection.

3M and Todd Bracher

Best of NeoCon Gold for VESSEL by 3M + Todd Bracher

HBF and Todd Bracher

Best of NeoCon Gold for The Triscape Collection by Todd Bracher + HBF

But instead of ending with a nod to his newly acquired accolades, Bracher ended his presentation with a final thought the importance of reduction, sharing a story about Katsushika Hokusai, who spent a lifetime drawing images of Mount Fuji. In an interview, Hokusai explained that at 40 years old, it took him 36 lines to draw Mount Fuji, at 50 years old he drew it in 10 lines and by 60 years old, just 8 lines. When asked if he goal was to live to 100 and draw it in one line he responded, “no, it is to live to 120 and say it all in a single point.”

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Highlights from London Design Festival

Now in its 11th year, the London Design Festival has expanded from product design to now include sculpture, fashion, and graphic design. Below are some highlights from around the city, including floor art, lighting and technological innovations.

London Design 1

The cork floor was installed on the existing bridge in the Victoria & Albert Museum’s (V&A) and was a collaboration between London-based FAT Architecture and Portugal’s Amorin, the world’s largest producer of cork. The floor is made up of a series of natural cork tiles laid in a repeating trompe l’oeil geometric pattern that is based on a scientific diagram of cork’s cellular structure.

London Design 2

On display until November 21, the 28.280 custom chandelier by Canadian designer Omer Arbel was one of the V&A’s most ambitious installations for the festival. Located in the museum’s grand entrance, the massive grouping of 280 individual 28 Series handmade glass pendant lamps are suspended from the highest point of the building and cascade down almost 100 feet.

London Design 3

Made in the U.S., the new 3M collection includes the Lightfalls wall sconce by New York-based designer (and Shaw Contract Group collaborator) Todd Bracher. Using a proprietary 3M film that is 99% reflective, one 15 inch-wide voluptuous orb sconce can distribute the light of a single LED into multiple fixtures, creating the illusion of several sources where there is only one.

London Design 4

DuPont Corian announced a collaboration with the Power Matters Alliance (PMA) industrial coalition to integrate PMA-compatible wireless charging solutions for smartphones and tablets into work surfaces made with Corian.

Images: Architectural Record

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The Music Project & Todd Bracher Featured on Fab.com

On a mission to help people better their lives with design, fab.com helps people connect with the world’s most exciting designers. And this weekend, May 17 – May 22, fab.com customers will have an opportunity to connect with Shaw Contract Group and Todd Bracher.

During this limited sale period, Fab.com will be featuring five tile styles from The Music Project collection for sale to the public as a part of the Todd Bracher Shop. Born from a creative endeavor between Todd Bracher and Shaw Contract Group, The Music Project is a visual representation of the pitch and gravity of music.

Visit us at Fab.com and order a box for yourself or a friend.

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Todd Bracher with Advice for Future Design School Graduates

As part of a survey conducted by Interior Design, Todd Bracher is one of four recent alumni interviewed about the industry outlook for designers graduating in 2013 . A graduate of Pratt Institute, Todd Bracher, principal of Todd Bracher Studio LLC and Shaw Contract Group collaborator on our collection The Music Project, is one of 40 alumni and faculty members profiled in a feature in the school’s Prattfolio magazine titled “40 Under 40.” Bracher was also recently featured in a solo show, “The Essence of Things,” in Sao Paulo, Brazil. Read more about Todd’s outlook for the future and how design has changed since the start of his career:

Interior Design: How has the design field changed for grads since you began your career?
Todd Bracher: Even just 16 years or so ago when I graduated, design was still a sort of undiscovered industry. Design was not seen in the U.S. as a driver for business, so the training of a designer was much more about problem solving and less about how we can impact business via marketing and innovation. At the same time, I do feel the burden is heavier on a young designer today. They need to know more as the expectations are more than when I was a recent grad. One thing is for sure: Great design, intellect and logic are still the highest priorities.

ID: How do you think “design” is viewed in popular culture today; is it more significant in daily life than it was 10 or 20 years ago? If so, how?
TB: Design has grown considerably more important in today’s popular culture. For certain the success of Apple’s iPhone has opened the door for consumers to what high-level design can be and given them the desire for such quality in other aspects of life.

ID: What is the one thing you know now that you wish you’d known when you were starting your career?
TB: Understand that design is a business. You are there to help lead businesses and to guide them down new avenues to success. It is not easy, but if you are smart enough and work hard enough you can achieve amazing things. You are also only as good as your collaborator, so pick strong ones that believe in you as you do them.

Read more from Todd’s interview with Interior Design here.

Todd Bracher in collaboration with Shaw Contract Group in The Music Project collection. Seen here discussing the collection with creative director, Reesie Duncan


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