Tag Archives: Sao Paulo

2014 Market Winner: Psychiatric Office by Alice Martins Flávio Butti

As the winners of the 2014 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 40 winning projects and the individuals who perform them. These are their stories.

Flávio Butti, Co-owner of Alice Martins Flávio Butti, spoke with us about creating a comfortable place, knowing the space you’re designing for, and improving the way the client works in the space.

Describe this project in one word.

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How does this project demonstrate the power of design to impact users in a space?
The impact on people’s work and lives is extremely strong. It can influence on how people work and their performance, as though their life’s quality. In this project the feedback the Therapist gave to us is that she loves to stay in the office, it’s extremely comfortable and her clients feel well in the space and more open to the therapy, and she improved the way she can work with more people, like couples and families.

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Design is a process. Explain your journey.
It’s a mix of pleasure and anxiety until we’re sure it’s a really good proposal! The challenge of a new project always brings excitement and hard work, but after the results accomplished a great satisfaction and the feeling of having done the right thing.

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What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow?
A very important thing is to know what really happens in the space you’re designing, have the experience of what people we’ll need, dive into your project and propose the best, make a real effort and be sure that what you’re proposing is the best you can.

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RDI Names Minstral Wines Sao Paulo ‘Best Retail Design Store’

The Retail Design Institute’s 42nd International Store Design Awards honored the Mistral Wine Store in Sao Paulo, Brazil, with the Store of the Year 2012 award. The store, designed by Studio Arthur Casas, looks more like a modern architectural showcase than retail wine establishment.

Because most of the Mistral Wine Store’s sales are completed online, the store wanted to showcase the wine in a recreational, beautiful way that justified the retail location’s physical presence to the client.  Additionally, they wanted a space to attract new customers and wine connoisseurs alike.

The wine is creatively displayed throughout the 1,076-square-foot space so that store guests can easily explore each label. Wine bottles are suspended in the fluid, organic shape of the store, giving the store a unique and elegantly discrete atmosphere. They become works of art, inviting guests to browse the space and take in the retail environment as if it’s a modern art museum.

Images: DDI, Arch Daily 

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