Tag Archives: Noble Materials

Noble Materials Grabs the Gold at BDNY


Shaw Hospitality Group designers Maria Scott and Omoleye Adeyemi pose in front of the award winning collection they created.

Noble Materials, Shaw Hospitality Group’s newest running line custom carpet collection, was a showstopper at BDNY 2015 claiming first place in the flooring category of the product competition.

BDNY (Boutique Design New York) is the preeminent trade show for the hospitality & leisure design industry organized each year by Boutique Design Magazine. With an emphasis on aesthetics and function, BDNY creates a two day forum for design teams and manufacturers to connect and ultimately define what’s next in the hospitality design space. Over 600 carefully curated booths cover roughly 80,000 net sq. feet and feature a panoply of products to peruse including furnishings, lighting, fabrics, wall coverings, bath and spa, and flooring. It’s generally held concurrently with HX: The Hotel Experience (formerly IHMRS) at the Jacob K. Javits Center in Manhattan.


Shaw Hospitality Group designers studied the charts and diagrams ancient alchemists meticulously plotted in the search to transform base metals into noble metals, such as gold, silver and copper to inspire the overall look and feel of the collection. Layered in luxury, modern marquetry is interpreted via pattern and data-inspired inlays for an exquisite flooring statement. Displayed in tones of deep grays and navy with a gold metallic accent, the tufted carpet collection gives designers endless options in more than 280 colors. With multiple field, broadloom, rug and corridor patterns, plus a collection of 24 inch x 24 inch carpet tiles, the collection color palette and pattern scale can be changed to create custom looks for any space. Noble Materials is a design catalyst that translates to various manufacturing technologies. Per the Shaw Contract Group standard, the broadloom and tile products in this collection are Cradle to Cradle — Bronze Certified and are fully assessed for human and material health. Made with Shaw’s patented EcoSolution Q nylon & EcoWorx Tile, these products are recyclable, contribute to LEED & are backed by a full environmental guarantee. You can actually see one of the custom designs come to life, via pigment swirled in water, by viewing the Noble Materials Collection video.

Next up on Shaw Hospitality Group’s road tour is the two-day Sleep Event starting Nov. 24th in London at the Business Design Centre. Considered to be Europe’s foremost hospitality design event, we are all confident that Noble Materials and Cell Theory will keep the momentum going and bring home some hardware from across the pond. Make sure to visit the Shaw Hospitality Group site for our updated event calendar and all things Noble Materials.

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We studied the charts and diagrams that alchemists meticulously plotted in the search to transform base metals into noble metals, such as gold, silver and copper. The result is a curated material study. Layered in luxury, modern marquetry is interpreted via pattern & data-inspired inlays for an exquisite flooring statement.

Noble Materials

Noble Materials

Base textures are punctuated with warm and cool metal detail.   Smooth surfaces in natural tones form the base of this collection, which features four 24×24 tile options, two traditional broadlooms and two woven broadlooms. The nine-color palette features moments of gleaming metal for added warmth & glamour. Collections styles are designed to work together or independently for varied degrees of scale or natural, layered dimension.


Tile Styles:
a sleek, shifting stone texture.

Honed: large-scale and angled,

Alchemy: adds in lustrous metallic detail

Form: features organic gold veining to build scale.


Broadloom styles:

Strata: texture overlaid to create an organic multi-directional pattern.

Fault: an organic stone formation with metallic veining to build scale.

Monolith: a woven, sleek texture

Base Metal: metal sheen with an exaggerated loop base.


This collection utilizes advanced design technologies and manufacturing equipment, using innovative Color Point machinery and the single yarn placement process.  Noble Materials marks Shaw Contract Group’s entry into the woven market, using a velvet weave process to achieve richly textured styles.


Noble Materials goes beyond Declare & HPDs. Cradle to Cradle Silver & assessed for human health.Made with recyclable EcoSolution Q nylon & EcoWorx Tile, contributes to LEED & offers an environmental guarantee. All styles in this collection provide superior durability, style and recyclability. Shaw Contract Group’s lifetime commercial warranty covers abrasive wear, tuft-bind, edge ravel and delamination.

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