Besides the products on sale, everything inside Nike’s newest concept store in Shanghai is made from trash. Taiwanese architectural firm Miniwiz Sustainable Development Ltd. used 5,500 soda cans, 2,000 PET water bottles and 50,000 old CDs and DVDs to design the interior and fixtures. Construction and assembly were completed in July this year.
The amazing origami ceiling is made from recycled DVDs, while cables and the building’s joints were made out of 5,278 recycled cans. Around 2,000 yards of tension cables were made using 2,000 recycled water bottles gathered all across China. According to the designers, no glue was used to build the interior and all materials are 100% recyclable.
The architectural studio in charge of the design, Miniwiz, is already famous in Taiwan for their large scale eco-friendly projects and recycling initiatives. The team’s EcoArk pavilion, dubbed “the world’s greenest pavilion” was built with 1.5 million recycled plastic bottles. The building is said to weigh 50% less than a conventional building and can withstand earthquakes and hurricanes.
Nike recently revealed the Making app, which aims to provide fashion designers with educational insights about the impact that certain materials have on the environment.
Powered by Nike’s own Materials Sustainability Index, this free app allows designers to directly compare fashion inputs, ranking them against four criteria (water, chemistry, energy and waste) that point the way to design choices that seem to stack up best for the future of our planet.
Nike debuted the future of the company’s retail stores with the Spring 2012 opening of the new Nike+ Fuelstation in East London’s Boxpark, one of the city’s top sporting areas. The store features futuristic architecture and sustainable design, including floors made from recycled shoes known as Nike regrind.
This concept store pairs digital interactivity with state-of-the art customer shopping experience. The store has floor-to-ceiling LED walls that change colors when customers walk by. As an alternative to mannequins, motion-sensitive mirrors show film footage of local runners wearing products from the store. Touch screens located throughout the Nike+ Fuelstation provide product information and news from local running clubs.
A highlight of the space is a software program allowing visitors to create life-size digital images of themselves on screens that can be uploaded and shared through social media. And if you’re going to Nike+ Fuelstation soon, don’t miss the in-store nikeID terminal where customers can custom design their own shoes and active ware.