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2014 Market Winner: Art’Otel Amsterdam by Digital Space

As the winners of the 2014 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 40 winning projects and the individuals who perform them. These are their stories.

Iris Rubinger of Design Space talked to us about the hotel’s artistic concept, Amsterdam’s city life inspiration and letting creativity run wild.

Describe the project in one word.
Art

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How does this project demonstrate the power of design to impact users in a space?
The Art’otel is designed to be an interactive project that offers the guests unique hospitality and an artistic experience. We wanted to give the guests a chance to take part in the art and the design and not just to view it from the side. One example is the interactive art feature that we located on the main floor. Two large silicone cord screens (13.5 x 6.5 meters each) were mounted on both sides of the main staircase that lead from the public floor to the gallery level, allowing the art to be seen from all the public areas. The content of the video-art that projected on the silicone cords curtains changes, in real-time, according to the movement of people around. This allows the guests to influence the art and the space.

The artistic environment in every corner of this hotel impacts the users and affects their senses. From the head shaped sculptured reception counters that you see when you first step into the hotel, until the manifesto that is printed on the carpets in the guest rooms.
We used custom designed elements in each space in order to stimulate the senses. A central open kitchen that faces both the restaurant and the bar expose the art of cooking. It gives the guests a chance to experience the cooking process before receiving the great dishes. The open kitchen and the fireplace wall, that define the restaurant area, were designed with the intention to feel like a laced light box. Its external walls are made from bronzed patterned steel plates and positioned between two lit glass surfaces. Both elements display flames or fire and create a warm environment.

The art gallery was designed to be a multi-purpose space that can fit various events such as, art expeditions, fashion shows, music and parties. Although it located in the lower level, while the other public spaces are located in the upper level, it is connected to it by the main staircase and the video-art feature. It invites the guests to participate in the events as part of their stay in the hotel or their visit is the restaurant- lounge.

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Design is a process. Explain your journey.
The Art’otel is located in an existing historic building in the heart of Amsterdam. The interior was completely demolished. Just the pillars remained. So the first challenge was to create floors layouts that will maximize the rooms’ area within the existing situation.

The interiors of the rooms were made to fit the artistic concept of this hotel. The text on the carpets is the “Holstee Manifesto,” by the New-York based design team HOLSTEE. We made the graphics and adapted the colors to each space. The carpet itself is an art piece that was integrated with the general concept. In order to enlarge the space of the rooms, we planned the bathrooms with colored glass walls. Electric liquid films change the glass from transparent to opaque to ensure privacy and a ‘peekaboo’ feature.

The main floor and the gallery floor were full of structural pillars. We took this challenge and problematic space and used it to our advantage. Some of the pillars were hidden in the different functions, while others became design elements that divided and defined different areas.

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The main challenge of the public spaces was to create the main art feature that will be the central element that all the activities will surround it. The objective was to create a dynamic and large scale art that could be integrated with and be seen from all the public spaces in the adjoining 5&33 lifestyle restaurant, bar and gallery area as well as when looking in from outside. We chose the form of Video-Art and pushed the media and technology limits, while using guest’s interaction as a unique spin. The video-art projected on two large silicone cord screens that were mounted on both sides of the main staircase that lead from the public floor to the gallery level, thus creating a circular flow. Overall, 16 projectors with special lenses were integrated with special software to project the video art content onto the screens. Special kinetic sensors are placed around the space to review the movement of people near the screens. Together with the sensors, the computer system is able to change the content, in real-time, according to the movement. This creates the largest permanent interactive art feature in Europe, allowing people to take part in the art and not just view it.

Inspired by Amsterdam’s city life and street art, we used concrete flooring for the public areas and located an open kitchen between the restaurant and the bar area. Large backlit curtains and a patterned fireplace soften the atmosphere, while creating semi-transparent dividers between the different areas.

The design process of this project was a journey through the heart and the art of Amsterdam, an exploration of new definitions for hospitality experiences for visitors and guests.

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What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow?
Follow your vision, look for creative ways to overcome challenges and always keep your mind open to new ideas.

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2013 Market Winner: SCOR Global Life Reinsurance InIreland PLC by Henry J Lyons Architects

As the winners of the 2013 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 48 winning projects and the individuals who perform them. These are their stories.

Sarah Dixon, Associate at Henry J Lyons Architects, spoke with us about inspiration from global travel, controlled color & texture, and envious colleagues.

When did you decide to pursue a profession in design?
I think when I finished school at the age of 18, I wasn’t really sure exactly what I wanted to study, but I knew it would be something to do with Art or Architecture. I had always been interested in my surroundings and houses and when I was offered a 4 year degree course in Environmental Design it seemed like the right one to do. It was an Interior Design course including Art History, Textile Design and Furniture Design and I really enjoyed it.

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Did you ever stray from this path or think about changing course?
After finishing the degree, I worked in both Dublin and London for a couple of years before taking six months out to travel. I went to South America, mainly Chile and Peru. While I was there, I fell in love with the colours and everything I saw around me. When I returned to Dublin I was very interested in changing from working as an Interior Designer to going back to study Textile Design, but in the end I decided to do a night time course in Textile Design using all the inspiration I had gathered while travelling. That was great fun, but I stuck with the Interior Design!

What about this project represents why you choose to be a designer?
I think it is the ‘controlled’ use of colour and texture.

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What is your first memory of the project?
We started this project on a very good note. I got on well with the client and they had such a good sense of design and furniture and understood exactly what I was proposing. All was progressing well with the project up to tender stage, then unfortunately It was put on hold while issues about the lease of the building were being resolved. I thought at that stage the project had been shelved, but luckily 6 months later it came back and we were able to pick up exactly where we had left off. The client was still very happy with the concept, design and finishes and the project went smoothly from there onto site.

What was the happiest moment of the project?
Seeing the fit out completed! And looking like the early 3D visuals and realising that the selected colours had worked together so nicely and that the use of red fabric really ‘popped’ against the carpet tile and the colours used in the manifestations. The client was happy and I was happy.

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Tell me about your client.
Our client was great. He had such a positive attitude to the whole process, he listened to our suggestions, he understood design and the reasons we put something forward for discussion. He was quick and decisive in decision making. A pleasure to work with. It would be fantastic to get an opportunity to work with SCOR again.

What has been the reaction to the new space?
The client and staff who work there are all very happy with their new office space and by all accounts are also very proud of it. They had been working in 2 different offices spaces in the city and are now altogether in one location. They also have offices in London, Paris, the US and other countries around the world, and when colleagues from abroad visit, the Dublin staff are the envy of them all.

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2014 Design Is… Award Market Winners Announced

Design Is… Award Market Winners Announced
Firms celebrated for design excellence around the world

CARTERSVILLE, Ga. – May 30, 2014 – In its ninth year, Shaw Contract Group’s Design Is… Award program honors architecture and design firms that are changing the very idea of what design is. Shaw Contract Group continued with the Market Awards, which represent the highest caliber of work within an industry segment. An esteemed group of design professionals selected 40 winners out of more than 350 entries submitted from 25 countries. The Market Award winners will advance to the Global Award program.

“The design showcased in the entries signifies the global reach of our brand and utilization of high performance, Cradle to Cradle CertifiedTM products across the globe,” says John Stephens, Vice President of Marketing for Shaw Contract Group. “This year’s winners reflect how design profoundly impacts the mission of the space and its positive effect on the people that use it.”

Winning projects include:

Large Office (Greater than 50,000 sq. ft.)
• Hickok Cole Architects | Washington, DC
 Project: NPR | Washington, DC

• Studio Groen+Schild BV | Deventer, The Netherlands
 Project: TenneT Headquarters | Arnhem, The Netherlands

• Annekoos Littel Interior Designers Bni | Woerden, The Netherlands
 Project: Rabobank Amerstreek | Oosterhout, The Netherlands

• Edge | London, United Kingdom
 Project: Expedia Offices | London, United Kingdom

• AECOM | Los Angeles, CA
 Project: DIRECTV | El Segundo, CA

• Space Matrix Design Consultants Pte Ltd | Singapore
 Project: Cisco | Singapore

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Mid-Size Office (10,000 – 50,000 sq. ft.)
• RMTA, LLC | Kansas City, MO
 Project: Sprint Mobile Health Accelerator | Kansas City, MO

• ASD, Inc. | San Francisco, CA
 Project: Passport Capital | San Francisco, CA

• Hollander Design Group | La Jolla, CA
 Project: Pirch Headquarters | San Diego, CA

• H.Hendy Associates | Newport Beach, CA
 Project: Jones Lang LaSale | Irvine, CA

• Design Blitz | San Francisco, CA
 Project: Comcast Silicon Valley Innovation Center | Sunnyvale, CA

• Design Blitz | San Francisco, CA
 Project: SquareTrade Headquarters | San Francisco, CA

• Design Blitz | San Francisco, CA
 Project: One Workplace Headquarters and Showroom | Santa Clara, CA

• Westlake Reed Leskosky | Cleveland, OH
 Project: Cleveland Browns Training and Administrative Complex | Berea, OH

• Wolcott Architecture | Interiors | Culver City, CA
 Project: XPrize Foundation | Culver City, CA

• Mayfield and Ragni Studio | Houston, TX
 Project: PanAtlantic Exploration | Houston, TX

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Small Office (Less than 10,000 sq. ft.)
• Millar+Associates, LLC | Washington, DC
 Project: The Schusterman Foundation | Washington, DC

• For. Design planning | Montréal, Québec, Canada
 Project: Ludia | Montréal, Québec, Canada

• Infinity Design & Engineering | Beijing, China
 Project: CSOFT | Shenzhen, China

• Space Matrix Design Consultants Pte Ltd | Singapore
 Project: Forrester | Singapore

• 5plus Architects | Manchester, United Kingdom
 Project: 35 Fountain Street | Manchester, United Kingdom

• TRAZO | Mexico City, Mexico
 Project: RGA | Mexico City, Mexico

• Fusion Design Consultants, LLC | Boston, MA
 Project: Idea Paint | Boston, MA

• 2 Level Design | Palo Alto, CA
 Project: Shoprunner | San Mateo, CA

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Education
• Substance Architecture | Des Moines, IA
 Project: Bergstrom Football Complex, Iowa State University | Ames, IA

• Nikken Sekkei Ltd | Tokyo, Japan
 Project: JOSAI University Educational Corporation, Tokyo Kioicho Campus Building 3 |
Tokyo, Japan

• VMDO Architects, P.C. | Charlottesville, VA
 Project: Buckingham County Primary and Elementary Schools | Dilwyn, VA

• AHM Brands & Envelop Design | Architecture + Interiors | Eugene, OR
 Project: UO Track & Field Office | Eugene, OR

• Perkins+Will | Los Angeles, CA
 Project: PNU Princess Nora bint Abdulrahman University for Women |
Riyadh, Saudi Arabia

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Healthcare
• Alice Martins Flavio Butti Arquitetura e Interiores | São Paulo, Brazil
 Project: Psychiatric Office | São Paulo, Brazil

• AECOM | Minneapolis, MN
 Project: Mercy Health – West Hospital | Cincinnati, OH

• JoeArchitect | Denver, CO
 Project: Advanced Orthodontics | Mesa, AZ

• Perkins+Will | New York, NY
 Project: ColumbiaDoctors Midtown | New York, NY

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Hospitality
• EC-5 ARCHITEKCI | Łódź, Poland
 Project: Hotel Tobaco | Łódź, Poland

• Digital Space | Tel Aviv, Israel
 Project: Art’Otel Amsterdam | Amsterdam, The Netherlands

• Elness Swenson Graham Architects | Minneapolis, MN
 Project: Stadium Village Flats | Minneapolis, MN

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Government/Civic
• peckvonhartel | Melbourne, Victoria, Australia
 Project: Australian Communications and Media Authority | Melbourne, Victoria, Australia

• ZGF Architects LLP | Seattle, WA
 Project: Federal Center South Building 1202 | Seattle, WA

• fjmt | francis-jones morehen thorp | Melbourne, Victoria, Australia
 Project: Melton Library and Learning Hub | Melton, Victoria, Australia

• OPN Architects, Inc. | Cedar Rapids, IA
 Project: Cedar Rapids Public Library | Cedar Rapids, IA

>>Click Images Below for High Resolution Images (Hover for Firm Name)

Twenty distinguished members of the design community evaluated each project based on its design solutions beyond aesthetic quality. The jurors reviewed the challenges, processes and results of each project and how each design team defined design.

The judging panel included:

  • Brett Sare, Gensler
  • Jeff Heidbreder, Elevation Architecture
  • Matilda Sung, Geyer
  •  Tim Caputo, idea|span
  •  Danijel Pocanic, Woods Bagot
  • Simon Wu, Intect Design Associates
  • Huang Qiuping, ECADI
  • Chris Greene, Wolski Design
  • Laurie Russell, Verizon
  • Jeevan Nangla, Black2White Design
  • Amber Lake, MHTN Architects
  • Kelly Shaw, BCRA
  • Valerie Gow, Gow Hastings Architects
  • Jessica Doolittle, Altus Architectural Studios
  • Paul Evans, ZGF Architects
  • Lisa Gallun, Gallun Snow Associates
  • Chris Flick, SmithGroupJJR
  • Reza Hadaegh, Menemsha Solutions
  • David Tracz, Studio 3877
  • Christian Wolff, Gensler

Winning firms will be recognized in Shaw Contract Group’s annual NeoCon magazine and featured on shawcontractgroup.com. Additionally, winners will be a part of People’s Choice voting, in which fans will vote on their favorite projects and choose a winner. Shaw Contract Group will also promote the winners through promotional and marketing materials.

About Shaw Contract Group
A leading global floor covering brand, Shaw Contract Group defines design through not only by great appearance, but also performance and sustainability. Its cradle-to-cradle products perform in commercial spaces around the world, and can be endlessly reclaimed and recycled into new high-performance product. Shaw Contract Group has received Best of NeoCon awards for its carpet collections every year since 2002; was rated “best overall business experience” by facility managers and designers; and was recognized among Contract magazine’s top ten “Brands that Inspire.” A brand of Shaw Industries, Shaw Contract Group combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary.
For more information, visit shawcontractgroup.com.
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>>CLICK to Download the Press Release: Press Release_2014 Market Award Winners

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Announcing the 2014 Market Award Winners

In its ninth year, Shaw Contract Group’s Design Is… Award program honors architecture and design firms that are changing the very idea of what design is. Today, Shaw Contract Group announces the winners of the Market Award, which represent the highest caliber of work within an industry segment. An esteemed group of design professionals selected 40 winners out of more than 350 entries submitted from 25 countries.

View this year’s winners on shawcontractgroup.com as well as in the 2014 magazine at NeoCon. Market Winners will move on the Global Award judging and People’s Choice, going on now through July 11.
Click HERE to view the winners and vote for your favorite project in People’s Choice.

2014-Design-Award-Market-Winner-Email-English

 

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2013 Market Winner: Red Bull Argentina by Avola-Llaber Arquitectos

As the winners of the 2013 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 48 winning projects and the individuals who perform them. These are their stories.

Daniel Avola and Liliana Llaber, Architects, talked to us about proud employees, making a flexible space and “Giving Wings” to ideas.

What about this project represents why you choose to be a designer?
The company motto in itself is an inspiration. “Give wings” to ideas, to projects, to people; enable creativity and in this way create a space where ideas can come true. It could not be a better starting point and an inviting project for us designers and architects that are always seeking to look beyond structures to create new spaces, flexible, functional and fun.

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What was the happiest moment of the project?
The whole project was a gift. But definitely the happiest moment was the very last night when we completed the project. Before leaving the new office, we stopped by the entrance door with the team and some Red Bull counterparts working with us on the project to give a final look. The next morning is when ideas will begin to come to life in that space.

What are you most proud of?
The morning when all employees came for the first time to the new offices was also unforgettable. It was more than proud – a kind of thanks-giving and gratefulness – what we fell when watching the faces of everyone. Enjoying what we will be a new way of working. They were more happy and proud than us. That was the best gift and recognition we could get.

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Tell me about your client.
Red Bull is a one-of-a-kind company. The working culture, the vision, the idea and most important of all, the people are altogether unique and outstanding. You work together and they let you grow and create.

While we were giving around the rest of the offices around the world, the challenge became even bigger. But at the same time, loyal to what Red Bull is, the team gave to us full freedom to create our own project. This was the starting point and as the days went by it became the cornerstone of unforgettable teamwork.

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What were some of the challenges in designing this space?
The challenge was to create from two existing and conventional “L” shaped offices create a different – as from scratch – space. To make it interactive, as if no “L” shape was there, maximizing the sunlight intrusion and the green context from the outside.
In this way we designed glassed and sunlight-friendly meeting rooms on the sides and a flexible meeting room at the center, to break linear spaces and make it feel as if it was designed and created with no limitations.

Functionality and spaces interaction was our technical motivation throughout the project. To believe that we could create a new space as if nothing was there, to make it ideal and free forgetting that there was something there before. Simply, to go beyond it.

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