Tag Archives: innovation

Gensler Designs 67,000SF Shaw Create Centre to Spur Innovation

Shaw Create Centre - Atrium View med res                                                                                                                                                Cartersville, Ga. – July 1, 2016 (Image courtesy of Gensler):                                                Shaw Industries Group Inc. broke ground on a three-story, 67,000 square foot Create Centre in Cartersville, Ga. on Friday, June 24. Scheduled for completion in late 2017, the Centre will house the commercial division’s marketing, design and innovation associates which includes Shaw Contract’s marketing and product design teams.
The Create Centre will offer a stimulating, storytelling environment that is a catalyst for growth and innovation across Shaw’s commercial business. Envisioned to inspire Shaw’s talented professionals, the Centre also will serve as a tool in recruiting new talent as the company continues to grow. This new building will be located near Shaw Plant 94, where the company’s commercial design and marketing teams along with manufacturing for Shaw’s custom business are currently located. That facility will continue custom manufacturing operations and will house Shaw’s Custom Design Studio and hospitality customer service teams once the Centre is complete. The addition of the Create Centre will enhance Shaw’s ability to provide design excellence with multiple disciplines delivering against Shaw’s client-centric approach.
“We find value in locating manufacturing, design, marketing and others in close proximity to one another – in the same region, the same state or in this instance the same county,” says Shaw President Randy Merritt. “We’ve found that it sparks new ideas, greater information sharing, and more meaningful engagement with one another. The Create Centre will be an important tool in supporting our vision of growth for our commercial business including global expansion and domestic market leadership.”
The new workspace will provide a collaborative environment that facilitates the sharing of ideas; that ignites fresh thinking; that fosters Shaw’s culture of innovation, diversity and inclusion; and that showcases Shaw Contract and Patcraft’s design and performance leadership.
Designed by architecture firm Gensler, the Centre is expected to be USGBC LEED certified and will feature ample daylight and open collaborative spaces. “This building will be as beautiful as it is functional and sustainable, much like our own products,” notes Brenda Knowles, vice president of marketing, Shaw commercial division. “We are
committed to continuously providing clients with the best solutions for their projects, and the Create Centre will provide the ideal setting for our talented team members to create, dream, collaborate, and solve challenges.”
This $24 million facility represents Shaw’s ongoing investment in its commercial business. In the past few years, Shaw has significantly grown its commercial sales team; opened new showrooms throughout the world; and invested more than $85 million in an additional carpet tile manufacturing facility, which will open in Adairsville,
Ga. later this year.
In addition to the Create Centre, Shaw Contract maintains showrooms in Atlanta, New York, London, Shanghai, Beijing, New York and other global design hubs where Shaw Contract’s presence is a catalyst for for design excellence. Major Shaw Contract clients are located in the Atlanta area. From fortune 500 companies to local universities and hospitals, the business and organizations that impact the Atlanta economy will have access to this creative space – giving them the opportunity to work with architects and designers in Atlanta to continue developing commercial interiors which will attract employees, students, visitors and customers.
This space is designed to spur global innovation for our marketing and design teams, and to inspire visitors and the greater community. Shaw Contract is recognized as a leader in commercial design, and The Create Centre reflects the ideal environment to host clients, inform design professionals and promote our position as a global flooring provider, ” says John Stephens, VP of Marketing.
“Shaw is Bartow County’s largest employer with more than 3,100 associates working here,” remarks Cartersville Mayor Matt Santini. “We’re proud to see the company continue to thrive and invest in the community. It’s a demonstration of the city and county’s ongoing efforts to promote the growth of existing businesses in addition to
attracting new companies and industries to the area.”
About Shaw Contract
As a global floor covering brand, Shaw Contract believes in the impact of design and how to improve how people work, learn, heal and live. Driven by sustainability, our Cradle to Cradle Certified products perform in spaces across the world. The brand has received Best of NeoCon Awards 14 out of the past 15 years and is rated “best overall business experience” by facility managers and designers. The brand is also recognized among Contract magazine’s top ten “Brands that Inspire.” A brand of Shaw Industries, Shaw Contract combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary. For more information, visitshawcontract.com.
About Shaw Industries
Shaw Industries Group, Inc. offers a diverse portfolio of carpet, custom rugs, hardwood, laminate, resilient, tile & stone flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, Tuftex and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with $4.8 billion in annual sales. The company employs approximately
22,000 associates with offices; R&D, manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Brazil, Canada, Chile, China, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For the company’s latest news, visit https://shawinc.com

1 800.257.7429 | shawcontract.com
© 2016 Shaw, a Berkshire Hathaway Company
Shaw Corporate Headquarters PO Box 2128 | 616 E Walnut Ave | Dalton GA 30722-2128 | USA

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MODERN EDIT COLLECTION: A 2016 Shaw Contract NeoCon Launch

Here we’vve created a mixed installation of two colors of tile style Ornate.

Connecting to the past. Re-framing the concept of heritage. Tactile materials are disrupted by elements with an industrial edge, and textile craft is emboldened with unconventional scales and imperfect finishes. Modern Edit introduces three new 18×36 carpet tile designs and two broadlooms, thoughtfully designed to reveal a distressed opulence.
The styles in this collection reflect a sense of place and history by paying homage to textile heritage. Here, luxury is defined artisanal deconstruction and unexpectedly delicate details as we expose the tension between femininity and structure and revisit heritage with threadbare, yet luxurious authenticity:
Narrative Tile is a refined, discreet, archival texture with a sense of the past with a modern take.
Rethread Tile creates a threadbare texture of scale, aesthetically broken-in but with the integrity of something new & untouched.
Ornate Tile is a subtle approach to adornment – reminiscent of Persian textiles with sculpted texture.
Edition is a small scale broadloom pattern with inlaid texture and high contrast for a subtle plush field.
Inherit is a large scale rhythmic broadloom design where stitches and structures become looser to reveal a confident pattern element.
“Merging design across workplace and residential segments drives desire to create a sense of place, lineage or personal history,” Said Reesie Duncan, VP Design. “This collection speaks to the aesthetic psychology of a comforting unspoken narrative.”
The collection palette features neutrals & colors to infuse the collection’s traditional foundation with a fresh visual approach. Modern Edit transcends the barriers of residential and commercial aesthetics to appeal to a broader audience of application. The collection allows you to move from hard surface to carpet tile and custom area rugs to create an innovative & cohesive product story.
At Shaw Contract, we believe that everything matters. Constructed with EcoWorx tile backing (broadloom styles on UltraLoc) & Eco Solution Q nylon, the products in this collection are Cradle to Cradle Silver & assessed for impact on health + the environment. EcoWorx products are recyclable, contribute to LEED & backed by Environmental Guarantee. The Shaw Contract lifetime commercial warranty covers abrasive wear, tuft-bind, edge ravel and delamination.


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EXTRAORDINARY COLLECTION: A 2016 Shaw Contract NeoCon Launch

Shaw Extraordinary

Create a layered landscape by mixing tile styles Primitive, Resurface and Foundation.

Connect to the sensory. Low tech, exaggerated textures and natural elements provoke the sense of touch. New landscapes emerge, wild and nomadic . Creating a tactile atmosphere to enhance the senses. Expanded plank format 12×48 provides a new sensory experience underfoot. See. Touch. Feel.
This collection encourages people to slow down and reconnect with the sense of touch. Without touch, we cannot understand our environment. The digital world lacks sensitivity. By developing contradictory visual and tactile experiences with physical connections to our environment, we can still be human. Experience a path of natural, intuitive interactions that allows you to slow down and explore the power of the sense of touch.
The new plank size of 12×48 in adds scale and dimension to the floor as three designs can combine or be used alone to generate varying degrees of texture:
Primitive: A modern shag that injects bold, exaggerated tactility.                           Resurface: provides consistent textured aesthetic and is a perfect transition from Primitive to the still flatness of Foundation.
“The collection is largely inspired by process and pushing current technologies to new heights,” said VP Design, Reesie Duncan. “Using Tapistron machinery, stray ends of yarn are typically left on the carpet face after tufting. Usually, we we take this excess material and shear it, but here, we use it as a styled feature By rethinking technology and modifying the process, this element was exaggerated to inject bold and dramatic texture.”
Pattern is implied through varied texture and a natural, tonal palette to enhance the relief. Hinting at raised foliage and nordic landscapes to create moments of respite, we explore the emotions texture can influence – highlighting the user experience underfoot.
At Shaw Contract, we believe everything matters. Constructed with EcoWorx backing & Eco Solution Q nylon, the products in this collection are Cradle to Cradle Silver & assessed for impact on health + the environment. EcoWorx products are recyclable, contribute to LEED & backed by Environmental Guarantee. The Shaw Contract lifetime commercial warranty covers abrasive wear, tuft-bind, edge ravel and delamination.

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