Tag Archives: HBF

Shaw Contract Group Designers Pick Their NeoCon Favorites

Because NeoCon is the largest interiors expo in North America, companies come from all over to share their products with the rest of the design community. While the Shaw Contract Group design team shares their designs, they are also inspired and appreciative of the other designs seen at NeoCon. Here are some of our team’s favorite things:

John Crews_Bernhardt chair

Mitt Chair
BERNHARDT DESIGN
“The Best of NeoCon-winning lightweight chairs have hidden castors that makes them easy to move and come in a great color line. The ageless design allows it to be applicable to all market segments.” – John Crews, Designer for Corporate market

Ashley Ginn_Haworth (2)

The Openest Collection by Studio Urquiola
HAWORTH
“The Openest Collection by Studio Urquiola won Gold and Best of Competition. The collaborative collections have integrated power and data storage features.  Really love the modular collaborative seating.” – Ashley Ginn, Design Manager for Healthcare and Education markets

HBF and Todd Bracher 2

The Triscape Collection by Todd Bracher
HBF
“The collection is very flexible and can be used in almost any setting.” – Maria Scott, Design Manager of Shaw Hospitality Group

Ashley Olson_Maharam rug

Cork & Felt rug by Hella Jongerius 
MAHARAM
“This rug mixes the warmth and color of new wool felt with the properties of cork. The colored lines of the felt are arranged alongside the cork, resulting in an interesting rhythm of textural stripes.” – Ashley Olson, Designer for Corporate market

Brandy Sutherland_Geiger chair

Crosshatch chair
GEIGER INTERNATIONAL
“I love the cross-hatch chair from Geiger. Designed with parachute cords that are integrated into the chair’s frame, it brings the comforts of home into the modern office.” – Brandy Sutherland, Designer for Healthcare market

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Todd Bracher Explains His Design Philosophy at NeoCon

As the NeoCon 2014 keynote speaker, Todd Bracher explained reduction as being central to his design philosophy. “How can we take away everything except for what we need? Singularity is the way we communicate truth.”

Drawing on examples from martial arts, chess and soccer, Bracher explained how irreducible complexity reveals truthful solutions – an absolute result informed by the context.

His beautifully simple creations reflect his philosophy and design process. A lamp inspired by the phases of the moon. A vase inspired by the sensuality and beauty of the neck. A chandelier that takes cues from a butterfly, just gravity creating the shape.

Shaw Contract a Group collaborated with Bracher in 2011 to design a carpet tile that answers the question: What does music look like? Hear Bracher explain The Music Project during his keynote presentation.

Todd Bracher Keynote Speech at NeoCon 2014 from Shaw Contract Group on Vimeo.

With equal parts humility and humor, Bracher shared further examples
of his work:

On the Tod table, designed to live next to other furniture and complement it like a beauty mark does on the face, Bracher said, “Cindy Crawford, she is ok, but it’s her beauty mark makes her special.”

tod-side-table-zanotta-2

The Fulfillment Clock, a timepiece to be worn around the neck resting over the heart, features a transparent face which allows users to read the clock from either side. “You can watch time – winding down or winding up, depending on if you glass is half empty or half full.”

Fulfillment Clock TB

A cork jacket made for the Wallpaper Handmade Collaboration offered Bracher the opportunity to work with a fascinating new material that he described as unlike wood or fabric and with a life of its own. “The goal was to create upholstery for the body. And is incredibly hot to wear.”

Cork jacket TB

When asked to design a Munny, a child’s vinyl robot for a New York Based event, Bracher tied it to the back of a bicycle and rode with it dragging along the ground across Manhattan. “Let NYC make the design.”

Munny NYC TB

Two of Bracher’s designs (shown above) won 2014 Best of NeoCon awards which were announced at the same time as his keynote presentations: Gold for his work with 3M on VESSEL by 3M + Todd Bracher and Gold for his collaboration with HBF on The Triscape Collection.

3M and Todd Bracher

Best of NeoCon Gold for VESSEL by 3M + Todd Bracher

HBF and Todd Bracher

Best of NeoCon Gold for The Triscape Collection by Todd Bracher + HBF

But instead of ending with a nod to his newly acquired accolades, Bracher ended his presentation with a final thought the importance of reduction, sharing a story about Katsushika Hokusai, who spent a lifetime drawing images of Mount Fuji. In an interview, Hokusai explained that at 40 years old, it took him 36 lines to draw Mount Fuji, at 50 years old he drew it in 10 lines and by 60 years old, just 8 lines. When asked if he goal was to live to 100 and draw it in one line he responded, “no, it is to live to 120 and say it all in a single point.”

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