Tag Archives: GreenBuild

Design Is a Conversation in the Park at GreenBuild 2015


We are especially excited to not only attend GreenBuild 2015 at the Washington, D.C. Convention Center this week, but even more enamored to amplify our conversation about sustainability and material health with the design community. There are three different ways you can chime in and keep the dialogue moving forward.

We hosted our first tweet chat earlier this month, with special guest @RachelGutter (see her bio below), to give everyone an opportunity, using #shawlocalconvo, to participate in a focused conversation around material health and sustainability. During the hour and a half chat, the conversation touched on myriad topics ranging from healthy schools to educating end users on the long term benefits of choosing sustainable products; even if it costs them a little more in the short term. Based on the feedback from clients and experts alike, we will be hosting another #shawlocalconvo on Nov. 18th from 10 a.m.-12 p.m. featuring special guest tweeters from C2Ccertified and others including Shaw’s very own sustainability expert Kelly Ballew. Though this #shawlocalconvo will be centered around Cradle 2 Cradle certification driving innovation at every level of the organization, we welcome any well-timed, yet sustainability-focused, tangent from our digital audience. Look for the highlights to be posted as a Storify shortly after the event.


As we all know, pictures are worth a thousand words, and our #shawyourpark promotion gives anyone with a smartphone and a Twitter handle a chance to turn a snapshot of your favorite local park into a few thousand dollars worth of renovations. Simply take a photo of a public space in your neighborhood, and some ideas for improving it, and tag it with #shawyourpark. One winner will be selected and receive $5,000 donation from us to make those enhancements come to life.

If you’re lucky enough to attend the GreenBuild Expo with us, then you have to stop by Booth #1305 to join us for Conversations in the Park, on The Park naturally. Here’s a list of our special guests and what they bring to the conversation:

David Gottfried


David Gottfried will be speaking about health & wellness from 12:45-1:15 on Wednesday Nov. 18th

It’s safe to say this event wouldn’t exist without David Gottfried. As the founder of the U.S. Green Building Council and World Green Building Council, he is a human catalyst for transformation in the green building industry. Gottfried has penned three highly-acclaimed memoirs, but will be discussing his latest work Explosion Green which was published June 2014. In it, he describes how the construction and building industries have evolved toward more sustainable standards without sacrificing profitability. His irascibly infectious self-deprecating humor has earned the title three 2014 Indie Book Awards: Second Place Grand Prize for Non-fiction, Business Category, and Memoir Category.

William McDonough


William McDonough will be speaking about the circular economy from 5-5:30 on Wednesday Nov. 18th

Much like Gottfried, William McDonough co-wrote Cradle to Cradle and launched a global movement which challenged designers to think as much about what happens at the end of a product’s life cycle as they do in the beginning. In 2012, McDonough began collaborating with Stanford University Libraries on a “living archive” of his work and communications. He has been awarded three times by the US government, and in 2014, McDonough was appointed as Chair of the Meta-Council on the Circular Economy by the World Economic Forum.

Rachel Gutter


Rachel Gutter will be speaking about green schools from 2:30-3 p.m. on Thursday Nov. 19th

Rachel Gutter is Senior Vice President of Knowledge at the U.S. Green Building Council and Director of the Center for Green Schools. Rachel’s dynamic leadership propels the green schools movement forward; galvanizing international corporations, global institutions and government entities around a singular purpose: to put every student in a green school this generation. Under her direction, the Center for Green Schools has published over 1,000 pages of technical guides and original research and deployed more than half a million volunteers who have contributed $46 million in donated time to transform schools around the globe. Kentucky State Rep. Jim Decasere (R) and Hawaii State Rep. Chris Lee (D) will also join Rachel to share their stories about how green schools have had a positive impact in their respective communities.

We will also be hosting a cocktail hour from 4-6 p.m. after our forums to allow everyone a chance to unwind and keep the conversation, and libations, flowing. We can’t wait to see and hear from everyone attending and we’ll keep the conversation going long after the last session has ended!

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#ShawLocalConvo encourages discussion on sustainability drivers

As part of Shaw Contract Group’s prequel to GreenBuild 2015, we decided to engage Twitter followers directly with a tweet chat focused around safe building practices, material health and trending issues around sustainability. Followers can chime in using #shawlocalconvo to answer questions, share resources and respond to other  opinions. Featured guests @RachelGutter, SVP of Knowledge for the U.S. Green Building Council, and Shaw Industries Product Sustainability Manager Kellie Ballew shared their insight and provided clarification as needed. Some of the condensed highlights from this conversation is shared in the feed below:


The conversation about designing for a positive impact is ongoing – stay tuned for additional content around material health and sustainable topics leading up to GreenBuild.  Another tweet chat is scheduled to occur during the event – so make sure to follow our feed.   We’ve also slated several speakers for Conversations in the Park, so make sure to visit us in booth #1305 for these opportunities to engage with sustainability leaders.

Visit shawcontractgroup.com for detailed information about our approach to material health and product sustainability.  Shaw’s corporate-wide sustainability goals and initiatives are communicated in our 2014 sustainability report.

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Africa Creating More Sustainable Development and Building Design in Communities

Some would argue that the Greenbuild Conference is about motivation, more than education, and we were happy to see that the inspiration was coming from different parts of the world. While it is undeniable that the discussion about sustainable development and green building design should be a global one, one of the education sessions offered this year, LEED-ND and Sustainable Urban Development in Africa, provided valuable insights and tips for architects involved in international projects.

Two real-life examples were presented to describe the challenges and opportunities to use LEED for neighborhood development in international projects: Ville Verte Mohammmed VI, an urban and environmental concept for the expansion of Ben Guérir in Morocco, and Menlyn Maine, a mixed-use development in the suburbs of Pretoria, South Africa. These projects were also a good illustration of the need for a customization of the tools (unit conversion tools and regional priority credits) in regions usually characterized by a weaker regulatory environment. The other key takeaway of the discussion was the importance of a third party to certify exemplary development projects. We loved to see the commitment of these pioneering project teams and encourage all the architects dedicated to make this world a better one!

Menlyn Maine, a 135 000m² area created for people to work, play and live within walkable distances thus creating a new city node away from the centre of Pretoria, South Africa.

Image: Menlyn Maine

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A Better World for the Cradle to Cradle Generation

The Cradle to Cradle Products Innovation Institute has come out with a new video describing the benefits of Cradle to Cradle and how it can change the next generation to come. The non-profit organization is created to bring about a large-scale transformation in the way things are made. Cradle to Cradle certification brings customers products that drive innovation and redefine product quality. This rethinking of how we design, manufacture, use and reuse materials is underway and has become the new standard of quality. Like many did last week at Greenbuild, join the “I prefer” Cradle to Cradle certified revolution and be a part of the change.

Shaw Contract Group has hundreds of products that are Cradle to Cradle certified including our EcoWorx backing, Eco Solution Q fibers and LokDots installation system. Visit our website to learn about more about the good our products and Cradle to Cradle can do.

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John Stephens on Shaw Contract Group’s Message at Greenbuild

During Greenbuild, John Stephens, VP of Marketing for Shaw Contract Group, discussed our Greenbuild message with Floor Daily. Listen to the interview below to hear John talk about Shaw Contract Group’s Cradle to Cradle focus and environmental leadership, raising funds for our supported organizations and global expansion.

“Everything we focus on sustainability is centered around Cradle to Cradle. At Shaw Contract Group all of our products are Cradle to Cradle certified. We’re also talking about good energy. Good energy as it relates to embodied energy and our materials  as we continue to work with Cradle to Cradle and use less energy to make, reclaim and remake materials, but also good energy around things like social responsibility.”

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