Tag Archives: Customer path

Retail Showstopper: Silvercar

Two words: luxury & convenience.  Silvercar ‘s unique approach to customer service utilizes mobile technology to benefit customers-on-the-go.  The retail space takes cues from silver Audi A4, the sole vehicle in its fleet. Interiors feature silver metal contrasting with illuminated components and varying textures.  Black leather walls and burl wood veneer enhance the luxury rental experience.  The aesthetic is sharp, evoking movement while keeping a striking sophistication. The customer path is carefully crafted, with features such as the fast lane to usher users to their car – efficiently – similar to highway traffic culture.  Self-kiosks with illuminated resin reflect light into the space like headlights, the space evokes movement while reflecting the client’s luxury car inspiration. And as we all know, the devil is in the details.  Silver walls flanking the iPad kiosk are custom etched with designs representing aerial view of cars on the road. And let’s not overlook the floor – On the Edge carpet tile complements the aesthetic injecting additional dimension into the sleek, refined interior.

PGAL (& Red Earth Designs) Silvercar Space

PGAL (& Red Earth Designs) Silvercar Retail Space

The design community is getting a glimpse of the latest and greatest in retail trends at GlobalShop 2015, happening now in Las Vegas.  Attendees will experience how to create an immersive, innovative retail experience for their clients.  Visit the GlobalShop website for more information on the 2015 speaker and exhibitor line-up.  #weloveretail.

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