Tag Archives: color

What’s Trending in Retail

Spring is approaching, and with it brings new trends and fresh palettes.  In terms of color, we will see more cool, soft shades. According to the Pantone Spring 2015 Fashion Color Report, a mix of understated brights, pale pastels and nature-like neutrals will take center stage this season. Patterns range from floral to tropical with a mix of cool and warm tones (think ice blue and lemon yellow).

http://www.pantone.com/pages/fcr/?season=spring&year=2015&pid=11

Pantone Spring 2015 Fashion Color Report

In the realm of merchandising,  GlobalShop 2015 attendees will glimpse current and upcoming trends in retail as they pertain to an immersive, innovative shopping experience.  With breakout sessions focusing on store design and visual merchandising, consumer insights and the path to purchase, participants will learn about the technologies shaping retail and how to best leverage opportunities and engage consumeres.  Held at Mandalay Bay in Las Vegas, the show begins today and runs through March 26.

Color plays a significant role in our lives and in our surroundings – whether at home, work or play. As consumers, it shapes our retail  experience.  As designers, it motivates and inspires new ways of thinking about interior spaces.

Color at Work

Color at Work

Shaw Contract Group’s Color at Work collection merges fields of colors and pixelated patterns for brilliant installation options.  Creative installtion options abound with ColorFrame/ColorForm‘s 24×24 and 9×26 tile products to make either a monochromatic or progressive color statement.

Visit GlobalShop’s website for more information on the 2015 event’s speaker and exhibitor line-up.  #weloveretail.

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Awaken your Senses with Color

Artist and Illustrator Hyo Taek Kim’s inspiration for his The Colors Of series stem from a childhood spent watching Hayao Miyazaki’s films, esteemed for  their brilliant color. The artist created palettes for Miyazaki’s most popular films displaying each in a simplistic, vertical manner.  See more at design-milk.com

The-colors-of-Miyazaki-Hyo-Kim-2-600x800

Much like we did with ColorSense, our recent trend+color forecast, Hyo Taek Kim offers an interpretation of trends that raise awareness of sensory influences and nurture direct human connections.  The eight palettes in revealed in the ColorSense film are are designed to appeal to our senses – even those that are non-traditional.

ColorSense Palettes

Shaw Contract Group’s ColorSense Palettes

The ColorSense film can be viewed here and more information is available in the 2014 Design Is Magazine.

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SND + 3Gatti: Computerized Carvings Create Retail Landscape

Check out this space!  3Gatti’s design for fashion label SND’s storefront in Chongqing, China yields an ethereal, dreamlike landscape that exudes movement and a new type of experience within the retail environment. By pairing computerized carvings coupled with mirrored spaces and thin, translucent materials, the design team was able to mimic the natural landscape. Design elements and creative direction in this project are in keeping with the insights of ColorSense, Shaw Contract Group’s recently launched color and trend forecast – due to launch online on November 15.

SND retail space offers an ethereal experience for visitors

SND retail space offers an ethereal experience for visitors

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Product Packaging is Getting Painted Black

Everything from ice cream to shampoo to beer has been painted black lately. According to a recent Wall Street Journal article, some marketers say black’s popularity is a reaction to the continued lackluster economy, which has consumers gravitating to lower-priced items. Black subtly conveys “premium,” they say.

“The use of black has really exploded,” says Mike Cecil, senior brand manager of Renuzit air freshener from Henkel AG’s Dial Corp. “It’s about finding new ways to signal affordable luxury.”

From soup to shampoo, products around the supermarket are sporting black packages, which marketers say send a subtle signal of 'premium.' -- F. Martin Ramin for The Wall Street Journal

People want premium products so long as they don’t cost too much, says Pat McGauley, vice president of innovation at Anheuser-Busch. Consumers are saying, “I can’t drive a high-end car but I can drink a slightly more premium beer without breaking the bank.”

The use of black is especially striking for Pantene, which has relied on white for its packages for so long. People inside P&G even sometimes use the phrase “wall of white” to refer to Pantene’s territory in the shampoo section.

Do the colors of the packaging affect the products you purchase?

Image: Wall Street Journal

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Superheroes get the Pantone Treatment

Forget the mask and cape, now you can identify your favorite superhero by their specific color. Israel-based designer Gidi Vigo mixes Pantone swatches with superheroes in his series entitled ‘Superheroes RGB.’ In the series, he identifies the RGB make up of Iron Man, Captain America and more of our favorite superheroes.

Photo: Designtaxi

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