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Cell Theory is Design Multiplied for a Global Audience

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Shaw Hospitality Goes Global with Cell Theory

Shaw Hospitality Group launched their first ever global broadloom carpet collection with a burst of energy (courtesy of the tasty Shaw-spresso above!) and fresh perspective at Equipotel 2015 in Sao Paulo this week! Equipotel has been the mecca for the hospitality, food and services industry in Latin America for over 53 years. It is among the world’s five biggest events in the industry and a must for any brand looking to distinguish itself on an international stage.

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The Inspiration Behind Cell Theory

A theory in biology that includes one or both of the statements that the cell is the fundamental structural and functional unit of living matter and that the organism is composed of autonomous cells with its properties being the sum of those of its cells. – Webster’s Dictionary

Formal definitions aside, elegant design is structured at an elemental level and multiplied out. Cells are the building blocks of life and are the foundation of Cell Theory.

Cell Theory is the product of another creative collaboration between David Rockwell, founder of the legendary architecture firm Rockwell Group. Evolving along the same organic lines of flight that inspired Natural Curiosities, Cell Theory provides an ethereal view of the microscopic that expands out at a macro level.

We started to think about a collection that would capture some of the elegance you see in plant life. We wanted to create a beautiful, organic yet abstract palette that other designers could breathe life into. – David Rockwell

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Growing Global

Cell Theory will continue its coming out party by visiting the Best Western, IHG and Motel 6 conferences at the end of September and turn heads across the pond at Europe’s foremost hospitality design event, Sleep. Elegant design transcends all artificial boundaries and Cell Theory is an extrapolation of fundamental beauty that inspires. Expect more innovative design in the hospitality space as Shaw Hospitality Group continues to accelerate forward as a global brand built around innovative hospitality flooring design that accentuates any space.

Cell Theory Inspiration Video 

Cell Theory Collection Page

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