Tag Archives: Brazil

Cell Theory is Design Multiplied for a Global Audience


Shaw Hospitality Goes Global with Cell Theory

Shaw Hospitality Group launched their first ever global broadloom carpet collection with a burst of energy (courtesy of the tasty Shaw-spresso above!) and fresh perspective at Equipotel 2015 in Sao Paulo this week! Equipotel has been the mecca for the hospitality, food and services industry in Latin America for over 53 years. It is among the world’s five biggest events in the industry and a must for any brand looking to distinguish itself on an international stage.


The Inspiration Behind Cell Theory

A theory in biology that includes one or both of the statements that the cell is the fundamental structural and functional unit of living matter and that the organism is composed of autonomous cells with its properties being the sum of those of its cells. – Webster’s Dictionary

Formal definitions aside, elegant design is structured at an elemental level and multiplied out. Cells are the building blocks of life and are the foundation of Cell Theory.

Cell Theory is the product of another creative collaboration between David Rockwell, founder of the legendary architecture firm Rockwell Group. Evolving along the same organic lines of flight that inspired Natural Curiosities, Cell Theory provides an ethereal view of the microscopic that expands out at a macro level.

We started to think about a collection that would capture some of the elegance you see in plant life. We wanted to create a beautiful, organic yet abstract palette that other designers could breathe life into. – David Rockwell


Growing Global

Cell Theory will continue its coming out party by visiting the Best Western, IHG and Motel 6 conferences at the end of September and turn heads across the pond at Europe’s foremost hospitality design event, Sleep. Elegant design transcends all artificial boundaries and Cell Theory is an extrapolation of fundamental beauty that inspires. Expect more innovative design in the hospitality space as Shaw Hospitality Group continues to accelerate forward as a global brand built around innovative hospitality flooring design that accentuates any space.

Cell Theory Inspiration Video 

Cell Theory Collection Page

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Repurposing Brazil’s World Cup Stadiums

Now that the World Cup excitement is over, one question remains: what will Brazil do with the 12 stadiums built for the massive sport event? Architects Axel de Stampa and Sylvain Macaux of 1Week1Project created hypothetical designs entitled “Casa Futebol” that propose to insert affordable housing units into the existing structures.


A large number of the buildings will have to be repurposed or demolished (otherwise they will end up sitting vacant). Some of the stadiums might be converted into public parks, but one of the most cost effective reuse plans is based on the idea of keeping them as event-based venues.


Casa Futebol, on the other hand, proposes to transform the stadiums into much needed affordable housing structures. Modular housing units would be installed between concrete pylons and stacked around the stadiums’ perimeter, making use of most of the space which is otherwise not used. The architects plan to keep the original function of the stadiums active, with some of the ticket revenue used for maintenance of the residential units.


While Casa Futebol seems to be the most socially conscious option (considering the great housing deficit), many questions will be raised about the structural stability and capacity of the existing stadiums to make this plan a reality. What do you think?

Images: 1week1project

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Brazil Celebrates the Wolrd Cup with Elaborate Street Paintings

Every four years, Brazilians come together to show their love for soccer by painting their streets. This year, they’re sharing it with the world. And because the World Cup is in Brazil this year, the people and their streets have that much more pride. See more of Brazil’s painted streets HERE.

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You can create photo spheres of where you’re celebrating the World Cup with the new Google Camera app for Android.

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2014 Market Winner: Psychiatric Office by Alice Martins Flávio Butti

As the winners of the 2014 Design is … Award Market Award, Shaw Contract Group winning firms interviewed as part of a section of Shaw Contract Group blog which will last a year. Throughout the year, readers can learn more about the 40 winning projects and the individuals who perform them. These are their stories.

Flávio Butti, Co-owner of Alice Martins Flávio Butti, spoke with us about creating a comfortable place, knowing the space you’re designing for, and improving the way the client works in the space.

Describe this project in one word.

01 - AMFB

How does this project demonstrate the power of design to impact users in a space?
The impact on people’s work and lives is extremely strong. It can influence on how people work and their performance, as though their life’s quality. In this project the feedback the Therapist gave to us is that she loves to stay in the office, it’s extremely comfortable and her clients feel well in the space and more open to the therapy, and she improved the way she can work with more people, like couples and families.

03 - AMFB

Design is a process. Explain your journey.
It’s a mix of pleasure and anxiety until we’re sure it’s a really good proposal! The challenge of a new project always brings excitement and hard work, but after the results accomplished a great satisfaction and the feeling of having done the right thing.

04 - AMFB

What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow?
A very important thing is to know what really happens in the space you’re designing, have the experience of what people we’ll need, dive into your project and propose the best, make a real effort and be sure that what you’re proposing is the best you can.

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Hexagon Shape Makes Connections in Sao Paulo, Brazil

High-end furniture store, Estar Móveis, got a hexagonal makeover. The Sau Paulo store facade, designed by SuperLimão Studio, is covered by translucent and opaque metal hexagon shapes. It seems the shape that inspired our Best of NeoCon-winning collection is going global!





Images: ArchDaiyl Brazil

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