Shaw Contract Group conducted interviews with all firms representing Market-Award winning projects from the 2015 Design Is…Award program. As part of this process, we share a portion of the response on our blog for readers to learn more about the winning projects. These are their stories.
Here, Pablo Redondo addresses the design process for Security Sat in Santiago, Chile.
Describe this project in one word. Interaction.
How does this project demonstrate how design can impact users in a space?Beauty as we understand it, is a complex and unique state of shapes and language. It is also a pleasant state of mind and that’s how design can impact a space user. It gives a state of beauty.
Design is a process. Explain your journey. Our journey begins in the understanding of the client – and the client’s objective. Concepts can be difficult to translate to other minds, so it is very important to understand how to relate to and find the correct visual language. Next, we identify practices or non-practices that separate the user from the identified goal. Proposal is the key to unlock resistance and uncertainty. This is very important to understand the client language – and being able to communicate solutions and added value.
What are the most important lessons you’ve learned through this project that you’d want to share with the designers of tomorrow? I believe the most important factor in the design process is to focus on the client instead of ourselves as designers. We will be understood as long as we speak so they will understand. Communication is the key and it is our responsibility.