The Retail Design Institute’s 42nd International Store Design Awards honored the Mistral Wine Store in Sao Paulo, Brazil, with the Store of the Year 2012 award. The store, designed by Studio Arthur Casas, looks more like a modern architectural showcase than retail wine establishment.
Because most of the Mistral Wine Store’s sales are completed online, the store wanted to showcase the wine in a recreational, beautiful way that justified the retail location’s physical presence to the client. Additionally, they wanted a space to attract new customers and wine connoisseurs alike.
The wine is creatively displayed throughout the 1,076-square-foot space so that store guests can easily explore each label. Wine bottles are suspended in the fluid, organic shape of the store, giving the store a unique and elegantly discrete atmosphere. They become works of art, inviting guests to browse the space and take in the retail environment as if it’s a modern art museum.
Images: DDI, Arch Daily