The CopaVerde Plan (“The Plan”), started by two Brazilian friends (Ian McKee and Vicente de Castro Mello), is a blueprint for Brazil to become the most advanced, sustainable economy in the world. The Plan begins by calling for the largest Green Building effort ever attempted, in preparation for the major sporting events that Brazil will be hosting in the coming years – World Cup in 2014 and the Summer Olympics in 2016. It follows with measures for containment and reversal of deforestation, investment in renewable energy, and mitigation of emissions related to air travel.
The CopaVerde Plan will occur initially in conjunction with high profile global sporting events, but will continue far into the future. It will create the capacity for Brazil and its citizens to endure and meet the needs of the present without compromising the needs of future generations. It calls architects to build the EcoArenas of the future and serves as a platform for Brazil to showcase its ability to be a leader in economic, environmental and social innovation.