Coca-Cola Launches Innovative Sustainability Campaign for 2014 World Cup

While Brazil is busy remodeling their stadium to become net-zero-energy for the 2014 World Cup (and later the 2016 Olympic Games), partner Coca-Cola is working to make the stadium even more sustainable.

Coca-Cola Brazil is launching a campaign looking for the donations of plastic (PET) bottles that will be reused in the linings of 6,773 seats in the new Maracanã Stadium. Around 100 collection points will be set up in the city of Rio by Coca-Cola Brazil, where people can dispose of their plastic bottles. The collection process began last week.

Shaw is doing good with recycled plastic bottles, as well. Clear Path Recycling, Shaw’s joint venture with DAK Americas, is the largest plastic bottle recycling facility in the United States. Located in Fayetteville, North Carolina, the plant produces Recycled PET (RPET) flake from post-consumer PET bottles. Clear Path has the capability to recycle up to 160 million pounds of PET bottles per year, which will save more than 550,000 cubic yards of landfill space annually. The energy savings related to the Clear Path Recycling operation will save more than 1.9 trillion BTUs of energy annually, which is equal to the amount of primary energy necessary to power over 20,000 U.S. homes per year, according to Energy Information Administration data.

Image: Scrapmonster.com

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