Category Archives: Featured

Shaw Contract Celebrates World Green Building Week 2016

This week Shaw Contract is celebrating World Green Building Week, a flagship event of the global green building movement – organized by the World Green Building Council and led by its network of 74 Green Building Councils and their 27,000 member companies.

The week raises awareness of green buildings around the world, highlighting how they are the most effective means to achieving a range of environmental, social and economic goals, from addressing climate change to creating sustainable homes, businesses and communities – better places for people to live, work and play.

 
 
 
 
 

During the week, Shaw Contract is partnering with the member countries of the World Green Building Council to get the word out on the impact of buildings on the environment. Check out our social campaign and please help us spread the word about green building!

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Made by Design: PLACES

Spend the day in a vibrant metropolis. Explore the shores of a coastline. In your travels, slow down. Take a glimpse of the changing landscape. City to sea, local to global, collaborate workplace to quiet retreat.

Places captures single moments in a natural landscape and weaves in architectural moments of a city landscape to evoke a memory of a journey or destination. This collection is inspired by global travel and provides a glimpse of the quiet moment of nature contrasted by the lights and action surrounding a city skyline. Natural and atmospheric, the color palette features a range of soft colors along with moments of bright purposeful color.

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Gensler Designs 67,000SF Shaw Create Centre to Spur Innovation

Shaw Create Centre - Atrium View med res                                                                                                                                                Cartersville, Ga. – July 1, 2016 (Image courtesy of Gensler):                                                Shaw Industries Group Inc. broke ground on a three-story, 67,000 square foot Create Centre in Cartersville, Ga. on Friday, June 24. Scheduled for completion in late 2017, the Centre will house the commercial division’s marketing, design and innovation associates which includes Shaw Contract’s marketing and product design teams.
The Create Centre will offer a stimulating, storytelling environment that is a catalyst for growth and innovation across Shaw’s commercial business. Envisioned to inspire Shaw’s talented professionals, the Centre also will serve as a tool in recruiting new talent as the company continues to grow. This new building will be located near Shaw Plant 94, where the company’s commercial design and marketing teams along with manufacturing for Shaw’s custom business are currently located. That facility will continue custom manufacturing operations and will house Shaw’s Custom Design Studio and hospitality customer service teams once the Centre is complete. The addition of the Create Centre will enhance Shaw’s ability to provide design excellence with multiple disciplines delivering against Shaw’s client-centric approach.
“We find value in locating manufacturing, design, marketing and others in close proximity to one another – in the same region, the same state or in this instance the same county,” says Shaw President Randy Merritt. “We’ve found that it sparks new ideas, greater information sharing, and more meaningful engagement with one another. The Create Centre will be an important tool in supporting our vision of growth for our commercial business including global expansion and domestic market leadership.”
The new workspace will provide a collaborative environment that facilitates the sharing of ideas; that ignites fresh thinking; that fosters Shaw’s culture of innovation, diversity and inclusion; and that showcases Shaw Contract and Patcraft’s design and performance leadership.
Designed by architecture firm Gensler, the Centre is expected to be USGBC LEED certified and will feature ample daylight and open collaborative spaces. “This building will be as beautiful as it is functional and sustainable, much like our own products,” notes Brenda Knowles, vice president of marketing, Shaw commercial division. “We are
committed to continuously providing clients with the best solutions for their projects, and the Create Centre will provide the ideal setting for our talented team members to create, dream, collaborate, and solve challenges.”
This $24 million facility represents Shaw’s ongoing investment in its commercial business. In the past few years, Shaw has significantly grown its commercial sales team; opened new showrooms throughout the world; and invested more than $85 million in an additional carpet tile manufacturing facility, which will open in Adairsville,
Ga. later this year.
In addition to the Create Centre, Shaw Contract maintains showrooms in Atlanta, New York, London, Shanghai, Beijing, New York and other global design hubs where Shaw Contract’s presence is a catalyst for for design excellence. Major Shaw Contract clients are located in the Atlanta area. From fortune 500 companies to local universities and hospitals, the business and organizations that impact the Atlanta economy will have access to this creative space – giving them the opportunity to work with architects and designers in Atlanta to continue developing commercial interiors which will attract employees, students, visitors and customers.
This space is designed to spur global innovation for our marketing and design teams, and to inspire visitors and the greater community. Shaw Contract is recognized as a leader in commercial design, and The Create Centre reflects the ideal environment to host clients, inform design professionals and promote our position as a global flooring provider, ” says John Stephens, VP of Marketing.
“Shaw is Bartow County’s largest employer with more than 3,100 associates working here,” remarks Cartersville Mayor Matt Santini. “We’re proud to see the company continue to thrive and invest in the community. It’s a demonstration of the city and county’s ongoing efforts to promote the growth of existing businesses in addition to
attracting new companies and industries to the area.”
About Shaw Contract
As a global floor covering brand, Shaw Contract believes in the impact of design and how to improve how people work, learn, heal and live. Driven by sustainability, our Cradle to Cradle Certified products perform in spaces across the world. The brand has received Best of NeoCon Awards 14 out of the past 15 years and is rated “best overall business experience” by facility managers and designers. The brand is also recognized among Contract magazine’s top ten “Brands that Inspire.” A brand of Shaw Industries, Shaw Contract combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary. For more information, visitshawcontract.com.
About Shaw Industries
Shaw Industries Group, Inc. offers a diverse portfolio of carpet, custom rugs, hardwood, laminate, resilient, tile & stone flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, Tuftex and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with $4.8 billion in annual sales. The company employs approximately
22,000 associates with offices; R&D, manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Brazil, Canada, Chile, China, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For the company’s latest news, visit https://shawinc.com

1 800.257.7429 | shawcontract.com
© 2016 Shaw, a Berkshire Hathaway Company
Shaw Corporate Headquarters PO Box 2128 | 616 E Walnut Ave | Dalton GA 30722-2128 | USA

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Design Thinking Is…A Field Trip!!

Last October, Shaw Commercial VP of Marketing Brenda Knowles and Shaw Contract Group designer John Crews traveled to Dalton, GA to speak with a precocious group of fourth and fifth graders at Westwood Elementary School about “design thinking.” The students sought extra inspiration for their ambitious yet imaginative mission — redesign the school media center.

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What Is Design Thinking?

Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem. By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously. – Nigel Cross, “Designerly Ways of Knowing”

Design thinking is all about creating holistic, ideal solutions for the future, instead of solving immediate problems. This solution-first approach is accomplished through an iterative process of divergent thinking that yields as many “out-of-the-box” ideas as possible and refine down to the most feasible options. That “a-ha moment” will happen as long as you adhere to Meinel and Leifel’s four principles of design thinking:

    The human rule – all design activity is ultimately social in nature
    The ambiguity rule – design thinkers must preserve ambiguity
    The re-design rule – all design is re-design
    The tangibility rule – making ideas tangible always facilitates communication

This group of gifted and talented students truly exemplified these principles, because they not only absorbed design thinking theory, but wanted to get up close and personal with design thinking in practice. Fortunately, Shaw Commercial’s headquarters at Plant 94 are only a 45 minute bus trip away!

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Design Thinking in Action

“I’m used to organizing mill tours, not field trips”, exclaimed Custom Studio Senior Design Manager Brandy Sutherland, “but I’ve never had more fun planning an event in my 12 years at Shaw!!”

Sutherland had plenty of help from Shaw Contract Group’s best and brightest to plan a full day of engaging activities to make design thinking tangible, social and most importantly, fun. First, the students revved up their imaginations with Shaw Hospitality Group designer Omoleye Adeyemi. First, Adeyemi handed each student a piece of paper with a few squiggly lines drawn across it in no particular order. She then instructed them to grab a crayon and connect the lines to draw shapes or figures that fit into whatever narrative they could imagine. Needless to say, many entertaining tales of dragons, dinosaurs and stick figures unfolded across each piece of colorful scratch paper. The creative juices flowed more freely once Adeyemi showed them how to magically swirl pigment on top of water and transfer it to paper. Check out the Noble Materials video and see if you can do any better!

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After an eventful and productive morning, the children were treated to a little lunch-and-learn in the form of pizza and our very own ColorSense video. Shaw Contract Group designer Ashley Olsen then guided her captive audience on a sensory journey through the Altered and Studio Painting collections and how they were inspired from cultural artifacts across the globe. By this point, the students were practically giddy to go on a tour of our design studio to see, feel and hear all of this design thinking happening in real time and gain a better understanding of how ideas become tangible.

The wide-eyed pupils were then handed off to Sutherland and West Coast Custom Design Manager Trish Hagedon to learn how our Custom Design Studios customize any design to fit a variety of floor plans. Like any group of 21st century youngsters, they had the most fun with our interactive Foundry Tool which enabled them to plug and play with the ideas already percolating in their young minds with a few clicks of a mouse. Senior Estimating Manager Tony Gentry even showed them how a carpet-to-fit, or seamless design concept flowing between rooms, might look on their own media center floor plan via AutoCAD. Now knowing the capabilities of our custom design team, Sutherland handed each child a paper version of their floor plan and let their imaginations fly, as long as they colored within the lines.

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“Some students came up with very colorful carpet-to-fit concepts, while others decided to assign certain patterns and color palettes to individual rooms,” said Sutherland.

What’s Next?

After a long day of design thinking, doing, drawing, coloring and playing, the Westwood students returned to Dalton with a veritable treasure chest of creative ideas to unleash upon their media center. They have already designed the furniture and dreamed up a new maker space, and keep a close eye on design trends, so the sky is the limit for bringing their collective vision to life. We’ll keep you posted on the unveiling of their media center makeover later this year!

“We are very thankful to everyone at Plant 94 for creating a very meaningful learning experience for my challenge classes!,” said Challenge Class Coordinator Martha Thomason.

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Education, innovation and community engagement are bedrock principles here at Shaw Contract Group. These events are just as much a learning experience for us, as they are for the students. Who knows, maybe one of these bright pupils will join our team in a few years and teach us a thing or two!

To find out more about our education market and how we invest in sustainable development of healthy learning environments, please visit our education page.To read more about design thinking and education visit Stanford University’s REDLab Group,Hasso Plattner Institute or Tools at Schools.

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Celebrating the Power of Public Art

The Park collection celebrates human interactions – whether quiet or communal – taking cues parks and other public spaces where we connect for a variety of personal experiences.

Public art is a critical facet of these experiences – and it’s always intriguing to see how different geographies and cities approach large scale installations.  Need some daily inspiration?  Check out Architectural Digest’s slideshow of some of the world’s most powerful public sculpture.

 

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Among these featured installations, Metamorphosis by David Černý.  This striking sculpture, pictured here,  was commissioned by the American Asset Corp. for a 200-acre corporate plot in Charlotte, North Carolina. The 14-ton artwork is made from stainless-steel layers that rotate 360 degrees, occasionally aligning to create a massive head. The sculpture even boasts its own webcam.

Some of the best things are meant to weather time, while others are intended for fleeting moments of inspiration.  Have a look at French artist Olivier Grossetête’s  The Ephemeral City – an astonishingly large installation created for the Sydney Festival taking place now in Australia. Relying on public participation to build it, construction takes place Jan.8 —28 and will all destroyed on the final day. As heart wrenching as it to know beautiful things aren’t always permanent, we can take comfort knowing that we can carry memories from these experiences for a lifetime.

 

 

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