UTEC (University of Engineering and Technology) in Lima, Peru promoted the 2013 engineering program by using a billboard to tackle the lack of drinking water in Lima. The billboard is designed to turn air into potable water.
The billboard has five water generators that through an electrical system and a reverse osmosis process convert atmospheric moisture, which reaches 98% in the town of Bujama where the ad is installed, into drinking water. Each tank produces on average 20 liters of liquid that are stored into one tank, which can serve 100% purified water. Alejandro Aponte, creative director of the Mayo DraftFCB (the developer of the billboard) said: “The billboard has already produced thousands of liters of drinking water monthly, benefiting hundreds of families, neighboring zones and passers-by in the area, turning the campaign into a technology solution with a social impact.”