Launching a new collection at NeoCon is the culmination of, typically, a one-year development process. The length varies, of course, but for collections that are particularly innovative (18X36, On The Edge) or a collaboration with another designer (The Music Project, L7), we tend to spend at least a year bringing those products to market.
Evaluating color at Earl Swensson
For Unearthed– which debuted at NeoCon this month – our focus was on research and entering into an even greater understanding of the healthcare market. To accomplish this, we spent a great deal of time in the field, meeting with several firms that have an intense focus on healthcare.
Part of our discussion focused on evidence based design at a high level (our conversation with Perkins+Will is profiled here). Most of our time, however, was a deep dive into product design. Early iterations of Unearthed concepts were brought to the firing line, so to speak, where they were critiqued, reengineered, praised or shot down.
Shaw Contract Group designer Brandy Sutherland shares her perspective with HDR
The goal of this laborious exercise was two-fold: First, we obviously wanted a collection that designers would specify in their healthcare projects. Second and most importantly, Unearthed needed to promote healing, incorporating design principles for enhanced durability in the healthcare environment.
We think that we’ve achieved both of our goals, and we look forward to seeing how the design community will use Unearthed, our first 18” x 36” tile products designed for healthcare. Thanks again to HDR, Inc., Perkins+Will, Gresham, Smith and Partners, Earl Swensson Associates, and BCDM Architects for their expertise, feedback and excitement for design possibilities presented by Unearthed.
Unearthed prototypes in the line of fire at Gresham, Smith and Partners
An intense color discussion with HDR