Archeworks Designs Press Room at NeoCon

Each year, the world’s most cutting-edge commercial and residential interior designers come together under one roof to showcase their latest designs and products.  Over 1 MILLION square feet of space is transformed at The Merchandise Mart, all vying for the attention of the nearly 40 THOUSAND attendees from all over the world.


Let’s not forget the interactions that take place beyond buyer and seller, designer and manufacturer, or architect and contractor.  With a show as large as NeoCon, media, organizers and the general public curious about the latest trends need places of refuge or inspiration.  When The Mart approached Chicago based incubator, Archeworks, to help envision an unprecedented Press Room at the June 2014 event, we jumped at the opportunity!  Our objective, to create a space designed as a resource for media; our vision, create an inspirational space for all.

Design Team:

  • Rod Forslund – interior designer and owner of Rod Forslund Interior Design
  • Brad Malcolm – architectural designer and project manager at MAI Architects
  • Nicole Malcolm – designer and marketing coordinator, Archeworks graduate
  • Shiva Rashidianfar – nonprofit business administrator, Archeworks graduate

For 20 years now, the Archeworks model has fostered cooperation among individuals with varying backgrounds and experiences so they may pool their skill-sets to adapt an existing system, process or object holistically.  Sensitive to the desires of multiple constituents, maintaining malleability, and constantly redefining the values that give shape to a unified vision, we employ an iterative and responsive methodology.

waiting area

Our group synergy resonated with Shaw Contract Group and their innovative Hexagon carpet tile.  Inspired by creating new pathways, changing the way one moves through space, and encouraging collaborative chemistry, the shape becomes a cohesive concept and the carpet layout acts as a focal point throughout the Press Room.  Bringing the outdoors inside, Molo Designs cloud lights and floor lights simulate air while their earthy brown softseating create areas for social interaction.  A Hosu chair and Emu furniture by Coalesse help accent the room and pull it all together.

lounge_cafe area

Our team moves beyond the habit of looking through the narrow lens of single-minded goals or rigid disciplines, looking at, listening to, and asking questions of the people who live, work, and play in a particular space, to discover their needs and aspirations.  We acknowledge how inspiring collective vision can be in capturing the potential of the places and spaces that shape communities.

cafe (1)

With grateful appreciation to those manufacturers who helped donate their time and resources. PLACE MATTERS. 

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